Table of Contents 6 2012 OVATION Awards Winning Entries

Measurement/Evaluation
We relied heavily on attendance numbers, feedback and the effectiveness of event elements, to
evaluate the outcomes and success of this special opening event.
Objective
Result
Receive positive local media
coverage, plus attract at least one
national and one GTA media outlet
to attend and cover the event.
Attract 70 (room capacity)
stakeholders to a special preceremony
VIP breakfast to
congratulate the politicians,
workers, suppliers, contractors who
directed/worked on the project.
The media advisory and news release promoting the
official opening generated approximately 2,650,450
media impressions. The event received national media
attention, via local and Toronto print (incl. Globe &
Mail, Tor. Star, National Post) and broadcast media
attending the event. All coverage was positive,
including a video review from one of Toronto’s wellknown
urban design columnists. In turn, Canada Day,
the new venue’s first public event, attracted
approximately 120,000 to the new venue – a 25 per
cent increase from the City’s 2010 Canada Day event.
68 politicians including all City councillors,
representatives from the province and government of
Canada, the project leaders, planners, architects,
contractors and suppliers attended the breakfast. All
were acknowledged during the ceremony or had a key
speaking role.
Attract at least 500 City employees
to the celebration portion of the
event to thank them for their
patience.
Attendance to the indoor celebration on a rainy
Wednesday afternoon was 610. Once the 500 preordered
lunches were handed out, lunches could be
purchased at a special price. The lunch and
entertainment were very well‐received based on
positive feedback.
The official opening of Mississauga Celebration Square was successful in achieving our objectives. This
special event introduced Mississauga Celebration Square to stakeholders as a vibrant event destination.
Testimonials indicate that participants and guests were extremely impressed with the handling of the
event in the pouring rain. Building on recognition of Mississauga Celebration Square through this launch
event, the Square’s first season was an overwhelming success with 416,000 attendees (not including
passive customers) attending 72 eclectic events.
The City’s senior management was so impressed with the outcome of this event, that the organizing
team was nominated for an internal award of excellence.