Table of Contents 6 2012 OVATION Awards Winning Entries

MAVERICK continued to receive media requests until late October, two months after the completion of
the campaign.
Multiple media outlets amplified People for Good’s call to action (see Appendix C).
Public Perception
An IPSOS survey, commissioned by Media Experts, found that people who had seen People for
Good ads were 50 per cent more likely to give up their seat and two times more likely to let
someone ahead of them in line.
The People for Good story reached community leaders who took the People for Good “mantra”
and implemented and promoted it in their own communities
Christopher Rouleau designed the Toronto Etiquette Project cards, to be downloaded and
handed out. In his interview with the Toronto Star, Rouleau says he drew inspiration from
People for Good.