Table of Contents 6 2012 OVATION Awards Winning Entries

Implementation and Challenges:
Budget: The annual budget for the four newsletters was $110,000, which included design, printing, e‐
magazine hosting (UniFlip) and postage costs (including returned mail).
Timeline: The newsletter was distributed four times in 2011.
Challenges:
• By‐laws sometimes dictate content – as RECO is governed by a set of by‐laws, there are certain
items that must be communicated at certain times of the year (e.g., call for nominations in the
spring). As a result, the mandatory content increases the publication size, thus increasing the
cost of production and printing.
• Challenge of positioning – while RECO offers valuable information and resources to industry
professionals, it is important to maintain a credible reputation as Ontario’s real estate regulator.
We want to ensure we are distinct from real estate associations.
Measurement/Evaluation:
• Obtain an understanding level of RECO’s purpose from at least 80 per cent of registrants: o The results
of the registrant satisfaction survey, conducted in October 2011, show that 82 per cent of
respondents “agree” or “strongly agree” that RECO’s purpose is clear to them.
• Obtain a satisfaction level of at least 75 per cent for informing registrants of key industry issues: o The
results of the registrant satisfaction survey, conducted in October 2011, show that 76 per cent of
respondents were “satisfied” or “very satisfied” with RECO’s efforts to inform them of key industry
issues.
• Obtain a satisfaction level of at least 80 per cent for For the RECOrd from registrants. o The results of
the registrant satisfaction survey, conducted in October 2011, show that 83 per cent of respondents
indicated that For the RECOrd is “useful” or “very useful”. This was the third highest ranked
publication by registrants, out of a list of 16.
For the RECOrd is one of RECO’s primary methods of communicating with registrants. The ability to
provide information that is relevant, timely and in plain language has helped increase the value to
registrants. The introduction of electronic delivery has also allowed us to communicate in a timely
manner, addressing issues that are current and relevant to the industry.