Table of Contents 6 2012 OVATION Awards Winning Entries

features available and to embrace the full potential of myTVO as a digital tool for two‐way
communication.
The new features included:
A Team Blog for every department in the organization that is visible to all staff. Everyone in the
organization is able to blog about their work, their accomplishments, industry trends, provide
encouragement to others and to solicit instant feedback on initiatives.
Blogs for all of the key projects (as determined by EMC through TVO’s strategic planning
process) for the year. These blogs allow the project team to continually update all staff on their
progress to date and to provide added visibility to these important initiatives.
Commenting and “liking” any piece of content on the site. This allows for instant feedback and is
an easy way to engage with colleagues. These features are intended to create a culture of
community through encouragement and positive reinforcement and allow staff to develop a
better appreciation for others’ roles.
Status updates that allow staff to provide a daily update on the work they are doing. This allows
for all staff to have a better appreciation of the work being done across the organization.
A social media feed embedded in the site that aggregates TVO’s corporate Twitter and Facebook
feeds and allows staff to easily share our message more broadly via social media. This reinforces
a TVO strategy for all staff to be “brand ambassadors” through social media – amplifying our
message across multiple platforms.
Intended Audiences
While all staff at TVO are stakeholders in this project, we segmented our audiences into the following
groups:
Primary stakeholders
EMC ‐ This group has responsibility for approving new features and site structure and their buyin
is key in order to move myTVO to a two‐way communication vehicle. They have a desire to
improve productivity across the organization and they are also responsible for having their
team’s produce a specific number of Team Blogs per month – a key evaluation metric for the
project.
End User Advisors ‐ A cross‐functional group of “power users” that provided ongoing feedback
on the site structure.
Think Tank ‐ An advisory body comprised of staff with all levels of familiarity with the site that
have provided ongoing feedback on the site structure and continuous improvement of the site
post‐launch.
Secondary stakeholders
Leadership Team ‐ This group plays a unique role in governing the site as they are responsible
for their staff’s actions and in promoting the visibility of their team.
IT Service Desk – This group is tasked with technical support for myTVO post‐launch and have an
important role to play in providing on‐going training to staff by answering their questions.
Goals/Objectives
We defined the goal of the project as implementing an enhanced myTVO site within a modest budget,
using an upgrade to the existing software, by October 31, 2011. We defined communication objectives
as follows: