Table of Contents 6 2012 OVATION Awards Winning Entries

More documents

Recommendations

Info

these issues: phasing out coal, highway expansion, support for Great Lakes protection, and the need for cleaner sources of electricity. Energy in particular and its impact on the environment was a key part of the election discourse from all parties, and the elected government’s platform clearly outlined its intentions to preserve the Green Energy Act, in addition to other regulations to ensure water safety (Pesticides Act and Great Lakes Protection Act), growth of the Greenbelt, protection of endangered species, and Boreal forest preservation (Far North Act), resulting in positive non‐partisan outcomes for everyone.
OVATION Awards Winning Entry Communication Management Social Responsibility including Economic, Societal and Environmental Development AWARD OF MERIT Entrant’s name: Anna Larson Organization’s name: The Regional Municipality of Halton Division / Category: Division 1: Communication Management; Category 11: Social Responsibility including Economic, Societal and Environmental Development Title of Entry: A Farewell to Featherwagons Time Period of Project: 2010‐2011 Brief Description: This submission focuses on the importance of story in environmental change. With the publication and launch of A Farewell to Featherwagons, the Halton Region Health Department (HRHD) aims to educate children aged four to eight, and their parents, about the links between air quality and human health, and about the actions they can take to improve air quality and address climate change in Halton. Business Need/Opportunity The Regional Municipality of Halton serves more than 500,000 residents in the City of Burlington, and the Towns of Halton Hills, Milton and Oakville. HRHD works to promote and protect health, prevent disease and provide emergency management services. Protecting and enhancing the natural environment was a key theme in Halton Region’s 2007 ‐ 2010 Strategic Plan. Monitoring, reporting and assessing the impacts of air pollution on human health in the region is now an important theme in the Region’s Citizens’ Priorities 2011‐2014 Action Plan. This direction comes in response to the growth expected in Halton over the next 25 years, which will add stress to local air quality as new vehicles, homes and workplaces are introduced. A related HRHD goal is to develop and implement a plan to protect and enhance Halton’s air quality. A 2007 HRHD policy paper identified actions to address air quality issues associated with growth and development patterns in the Halton. Based on its recommendations, HRHD established a program that aims to reduce air emissions and protect Halton residents’ health. The program includes airshed modelling, air monitoring, policy development, planning application reviews, education and awareness raising. The issue: People are slowly becoming aware of the health impacts associated with air quality and climate change. Yet according to an Environics Research report, Canadians pay little attention to “air quality advisories, in part because they've become psychologically "acclimated" to air pollution” 5 . This may lead to poor decision making, such as not taking health protection measures (e.g., avoiding strenuous outdoor activity when pollution levels are high) resulting in short and long‐term health impacts suffered by individuals and neighbourhoods (and an increased burden on the health care system). Air quality has worsened in Halton: from 1993 to 2000, 43 smog alerts 6 were issued; from 2001 to 2008, that number rose to 166. Impact: A Canadian Medical Association (CMA) report indicated that in 2008, as many as 21,000 Canadians would die prematurely from the effects of air pollution. While most of those deaths would be due to chronic exposure over a number of years, almost 3,000 would be the result of acute, short‐term 5 Most Canadians ignore air-quality advisories: Report. http://bit.ly/yOxtF9 6 http://www.halton.ca/cms/one.aspx?portalId=8310&pageId=13733
Page 2 and 3:
Table of Contents 4. A Message from
Page 4 and 5:
A Message from the IABC/Toronto Pre
Page 6 and 7:
2012 OVATION Awards Gala Sponsors W
Page 8 and 9:
Media Relations with budget up to $
Page 10 and 11:
Entrants: Judy Lewis, Tara McCarthy
Page 12 and 13:
Award of Merit Title of Entry: McDo
Page 14 and 15:
Award of Merit Title of Entry: Rimm
Page 16 and 17:
Award of Merit Title of Entrant: Ci
Page 18 and 19:
Award of Merit Title of Entry: RECO
Page 20 and 21:
Award of Excellence Title of Entry:
Page 22 and 23:
over fifty years of successes as a
Page 24 and 25:
5. Use social media as a conduit fo
Page 26 and 27:
hosting a variety of fundraising ev
Page 28 and 29:
“The world recognizes the Nike lo
Page 30 and 31:
generate widespread awareness of th
Page 32 and 33:
In addition to pre‐campaign consu
Page 34 and 35:
OVATION Awards Winning Entry Commun
Page 36 and 37:
• Volunteer Quiz (What’s your V
Page 38 and 39:
even a one‐day delay in the appro
Page 40 and 41:
Measurement/Evaluation of Outcomes
Page 42 and 43:
Complicating the situation was the
Page 44 and 45:
Develop a comprehensive news packag
Page 46 and 47:
Page 48 and 49:
To resonate with the target audienc
Page 50 and 51:
Page 52 and 53:
Implementation: MSL Canada executed
Page 54 and 55:
generally about current events and
Page 56 and 57:
and consumer attention in an authen
Page 58 and 59:
stations). UPS wanted to reach both
Page 60 and 61:
leading up to UPS’s peak day ‐
Page 62 and 63:
3. Goals and Objectives: The progra
Page 64 and 65:
See: Work Sample 8 ‐ SBUX40 ‐ O
Page 66 and 67:
would influence the target, tone an
Page 68 and 69:
Issued four press releases at key i
Page 70 and 71:
For the media relations component o
Page 72 and 73:
Excited by fashions and news trends
Page 74 and 75:
5. Implementation and Challenges: W
Page 76 and 77:
INTENDED AUDIENCE/STAKEHOLDERS The
Page 78 and 79:
TFC identified key major English pr
Page 80 and 81:
• CEO Road Tour: TFC secured 26 m
Page 82 and 83:
In Quebec, a lack of education exis
Page 84 and 85:
According to a recent survey commis
Page 86 and 87:
• Car owners, homeowners and rent
Page 88 and 89:
know that they were covered by thei
Page 90 and 91:
Page 92 and 93:
Indigo’s public relations team pr
Page 94 and 95:
Page 96 and 97:
durability. Because cork flooring o
Page 98 and 99:
Page 100 and 101:
offers both infinite design possibi
Page 102 and 103:
Page 104 and 105:
In August 2010, Valerie Pringle tra
Page 106 and 107:
Page 108 and 109:
Council Meetings and social media a
Page 110 and 111:
Measurement/Evaluation We relied he
Page 112 and 113:
lieu of a conventional media launch
Page 114 and 115: secured notable interior design exp
Page 116 and 117: Challenges Budget The budget presen
Page 118 and 119: OVATION Awards Winning Entry Commun
Page 120 and 121: practicing in Halton, Ontario and a
Page 122 and 123: 4. Use website and social media to
Page 126 and 127: The occasion offered attendees the
Page 128 and 129: IMPLEMENTATION AND CHALLENGES The o
Page 132 and 133: too Sexy,” further driving traffi
Page 136 and 137: d) Being She: The Culture of Women
Page 138 and 139: two additional WCH events in the la
Page 140 and 141: esult would be necessary to become
Page 142 and 143: oyalty‐free stock art. The centra
Page 146 and 147: Solutions Overview: In 2005, Meridi
Page 148 and 149: ensure new employees were not inund
Page 150 and 151: very busy jobs that make taking tim
Page 152 and 153: Challenges: The guest presenters ar
Page 156 and 157: Additionally, FH recommended that t
Page 158 and 159: Company/Brand Mention: 100 percent;
Page 160 and 161: Goals/Objectives To bring environme
Page 162 and 163: Implementation and Challenges As a
Page 166 and 167: exposure. 7 Data released by the On
Page 168 and 169: 1. Educate adult target audiences i
Page 170 and 171: Budget Resource Quantity/Effort/Cos
Page 172 and 173: Ontario are facing the same crisis
Page 174 and 175: produced and printed in‐house at
Page 176 and 177: features available and to embrace t
Page 178 and 179: not impact the budget, members of t
Page 182 and 183: o Incorporate a user‐friendly con
Page 186 and 187: Sun Life and High Road partnered to
Page 188 and 189: 3. Deepen engagement with potential
Page 190 and 191: Secondary Audience: MaRS partner an
Page 192 and 193: Objective 5: Quantitative objective
Page 194 and 195: In addition, in 2011, Barrick faced
Page 196 and 197: o Barrick Tanzania/Zambia 6,700 o B
Page 200 and 201: We include special inserts in selec
Page 202 and 203: success stories in Issue 1 alone)
Page 204 and 205: • People‐oriented vs. regulatio
Page 208 and 209: It was determined that given other
Page 210 and 211: udget allocated to YouTube promotio
Page 214 and 215:
But most importantly, we surpassed
Page 216 and 217:
Specific demographics can be drille
Page 218 and 219:
• Oakville hosted first‐ever Na
Page 220 and 221:
Through extensive consultation with
Page 222 and 223:
RESULTS October 2011 officially mar
Page 224 and 225:
years. He is a former president of
Page 226 and 227:
The Executive Roundtable, a profess
Page 228 and 229:
with Holocaust Education Week. Tova
Page 230 and 231:
uilding and leading global teams ac
Page 232 and 233:
Judy Lewis Co‐Founder and Executi
Page 234 and 235:
and is now a freelance writer and e
Page 236 and 237:
Daniel Tisch, APR President and CEO
Page 238 and 239:
2011/2012 IABC/Toronto Board of Dir
Page 240 and 241:
Steven Mills Senior Relationship Ma
show all

Table of Contents 6 2012 OVATION Awards Winning Entries

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?