Table of Contents 6 2012 OVATION Awards Winning Entries

Strategy Audience Tactic/Action
2. Promote through
media, social media,
web and modest
advertising. (O‐2)
All (through
media and
reviewers)
1. Plan book launch event at local Child Care Centre with preschool story
time to coincide with Environment Week/Clean Air Day.
2. Issue advisory and release; send book and press kit to reviewers (A‐3).
3. Submit blog/tweets to Halton Parents; post on Environment Canada’s
Facebook page; Montsberg blog post. Draft and post Regional Chair’s
corner/Investigate other free media space (A‐3).
5. Establish and promote url in all collateral.
6. Submit brief to Health Notes for Professionals/Heritage Dispatch (A‐3).
8. Submit ad to Halton Environment Network Bulletin, Great Lakes Public
Health Network, GTA Clean Air Council, other partner publications.
2. Develop related
collateral, distribute
and explore other
distribution channels.
(O‐2)
3. Create engaging and
fact based materials to
be used by educators
as a supplemental
resource. (O‐1)
4. Promote with peers.
(O‐2)
Implementation and Challenges:
Libraries,
schools,
community
centres,
partner sites,
elected
officials,
staff, key
health care
professionals
Libraries,
schools,
community
centres, day
care centres
Peers/
Associations
1. Work with Halton Region Creative Services to develop poster,
bookmarks, stickers, and character buttons (A‐4).
2. Draft letter for key stakeholders and distribute with book (A‐2).
3. Distribute books as prizes at Halton events, e.g., Chair’s Environmental
Awards, Water Festival, Fall Fairs, Climate Change Champions, National
Child Day event, Milton Book Festival, Family Literacy Nights,
International Library Day, Lunch/Learn events, Mayor’s event, Family
Day, Reading with Raptors, Nature Discovery Series, Environment &
Kite Festival, Clean Air Day, World Asthma Day, Planet Kids, Earth
Rangers, RBG camps.
4. Submit e‐news to staff; poster in Region’s display cabinets.
5. Submit ad to Halton Environment Network directory (A‐5).
1. Develop Storytelling Kit to accompany the book (A‐6).
2. Develop Discussion Guide and Fact Sheets (A‐7).
3. Develop a travelling stand‐up display banner.
4. Assemble and distribute Storytelling Kits (A‐6).
5. Post contents of the kit online for ordering and/or download.
1. Submit presentation abstracts to related conferences:
For the Love of Literacy Conference Child Care Conference
Upwind Downwind Conference GTA Clean Air Council
We started the project in June 2010 with a scheduled completion date of December 2011. Work was
completed ahead of schedule and on budget. To find a low cost illustrator, we advertised on the
Region’s intranet classifieds and invited those interested to submit portfolios. It was important that the
book adhere to an industry standard with existing picture books on the market. We ran into one
challenge related to conformance with Halton Region’s visual identity guidelines, but prepared a
business case and were granted an exception, as long as the Region’s logo appeared on the book’s front
cover. Additional funds came available at the end of the 2011 ($3,000) and were allotted to pay for
translation of the e‐book into Halton’s top four languages (other than English): French, Spanish, Polish
and Cantonese (A‐8), reflecting Halton’s changing demographics. Based on the success of this book,
funding for a second book was approved in 2011.