Table of Contents 6 2012 OVATION Awards Winning Entries

Published examples from other municipalities: Wally & Deanna’s Groundwater Adventure, by Leanne
Appleby & Peter Russell (Waterloo Region), and EB Monkey I Can Walk, by Christina Bradley (Niagara
Region).
Our research also highlighted the changing ways Halton residents prefer to receive information.
According to the Halton Region – Service Optimization Survey 15 , December 2010, undertaken by Ipsos
Reid:
The Region’s website is used most often to gather information about Halton’s programs and
services.
Residents are split on their preferred mechanism for receiving news from the Region. Newspaper,
email, mail and the website are reported most often.
Intended Audience(s).
The book is aimed at children aged four to eight in Halton and their caregivers. Halton residents overall
have a higher median family income ($92,416) than the rest of Ontario and are well educated (52% have
college or university education) so are receptive to family reading. In 2006, 90 per cent of the population
spoke English as their first language, though this demographic is changing. Halton was home to about
150,000 children living at home in 2006, with those under six representing about 22 per cent of the
children’s population. 16
Audiences (see A‐2 for full distribution plan)
Primary
Secondary
Halton Schools (elementary)
Media
Public Libraries in Halton/Educator Resource Reviewers/Bloggers
Lending Libraries
Community Child Care Centres/Day Care
Centres/Private Home Day Cares/Community
Centres/Summer Camps/Conservation
Authorities/Education Centres/Parks
Literacy Groups
Halton Partners/HUBS/Networks/Events
Community Groups (Sparks, Brownies,
Faith groups, Multicultural Council, etc.)
Goals / Objectives
Halton staff (picture book committee members,
Public Health Nurses, Early Childhood Educators,
Outreach Educators, Museum (for
Environmental Program), Waste/Water, etc.)
Councillors/elected officials/health care
professionals
Long‐Term Care homes
Environmental publications and websites
Overall program goals: Educate the public about the links between air quality, human health, climate
change, the built environment and about the actions that individuals, organizations and governmental
agencies can take to improve air quality and reduce greenhouse gases.
Encourage residents to change their behaviour to protect their health and improve air quality.
Communication objectives:
15 Halton Region – Service Optimization Survey, 2010
16 Social Profile of Halton Region, 2009. http://www.cdhalton.ca/pdf/Social-Profile-of-Halton-2009-FINAL.pdf