Table of Contents 6 2012 OVATION Awards Winning Entries

12 months. With such a compressed timeline, careful planning was essential. WCH started preparing for
its 100th anniversary two years in advance, and arranged dedicated volunteer teams for each event to
avoid burnout and fatigue.
Measurement/Evaluation:
Objective A: In lieu of MRP (due to budget constraints), WCH conducted a thorough media analysis of
coverage related to its 100th anniversary. Of the 75 print, online and broadcast stories about WCH’s
milestone anniversary, more than half were features; 45 per cent appeared in community publications
including youth magazines, LGBTQ publications and cultural, special‐interest outlets; 73 per cent
indicated a positive tone (the rest were neutral); 81 per cent discussed the hospital’s remarkable history
while 28 per cent discussed its new mandate and 20 per cent talked about WCH’s exciting future. In
terms of GRPs, the distribution of WCH’s calendar of events in the Globe and Mail and Toronto Star
generated 715,700+ impressions, the hospital’s 100th bus ads generated 66,350,000 impressions and
street banners generated 18,000,000 impressions.
What’s more, WCH engaged in a dialogue with the general public on its dedicated 100th website, asking
site visitors to answer this question: What does women’s health mean to you? Here is a small sample of
responses:
“Women’s health means being given a choice between seeing a male and a female gynecologist. It
’s health means being the best
’s health means therapy that
’s health means the birth control
’s health means having
confidence.” Erika, Mississauga “Women’s health means successful knee replacement surgeries that
have allowed both my mom (77) and my sister (57) to be able to walk without pain.” Denise, Mount
Forest
Objective B: The events resulted in new perceptions of and attitudes toward WCH among staff,
physicians and volunteers. An internal survey of a cross‐section of departments conducted at the
completion of WCH’s yearlong celebration revealed that 93 per cent agree or strongly agree that the
events paid appropriate tribute to WCH’s history, and 92 per cent agree or strongly agree that the
celebration got them excited/energized about the future of WCH. Here’s what a few had to say:
‐ exciting and fun
times will grow in our future.
proud of our past and thrilled to be a part of our innovative, inclusive and exp
“There was excitement about the future of the hospital and I am thrilled I was a part of it.”
Objective C: Re‐establishing and deepening WCH’s relationships with stakeholders through its 100th
anniversary year was extremely beneficial to the hospital and easily met objectives, as stated. While all
examples are too numerous to site, here are a few. 1) YWCA Canada has become an important WCH
partner and is participating in its next Conference for Girls, which is currently in development. Paulette
Senior, CEO of YWCA Canada has since joined the hospital’s Board of Directors. 2) Relationships with the
Provincial Government have strengthened as evidenced by Premier Dalton McGuinty’s remarks at an
event the government hosted at WCH: “WCH is a testament to the love we have for our mothers, our
sisters, our nieces, our aunts, our grandmothers and all women in Ontario. We are making progress for
women by committing ourselves to the best care and research anywhere.” In addition, the Honourable
Deb Matthews, Minister of Health and Long‐Term Care expressed her dedication to WCH by attending