Table of Contents 6 2012 OVATION Awards Winning Entries

RESULTS
October 2011 officially marked the global launch of the TORZEN brand at the international Fakuma
trade conference in Germany. All client criteria for a successful brand launch – alignment,
differentiation, communication of relevance – were achieved within the allotted timeframe (between
February and October). The project was delivered under budget (the final figure is confidential /
commercially sensitive, but was under $50,000).
Ultimately, it was a small team that delivered: a senior vice president as lead consultant at MAVERICK,
with minimal administrative support, working closely with a graphic designer.
Perhaps most importantly, client feedback has been extremely complimentary:
“Maverick Public Relations did an outstanding job generating a number of innovative ideas, and taking
us through the process of brand development. We believe that the work embedded in the TORZEN
brand will enable us to create significant value for our customer base worldwide. We would like to
congratulate Maverick on a job well done, and express our thanks.” – Richard Hill, Global Director,
INVISTA Engineering Polymers