Table of Contents 6 2012 OVATION Awards Winning Entries

1) To help make TVO a “Great Place to Work” by contributing to a 2% increase in the overall score
on TVO’s Employee Satisfaction Survey
2) To use myTVO as a means to contribute positively to the culture of the organization by having
each department submit a total of 38 blogs per month (each department had a specific target
that totals 38 for the entire organization)
Solution Overview
Based on our site audit we decided to streamline the content on the site into three easy‐to‐navigate
columns. The left side became home to all of the site’s navigation buttons including useful links (e.g. the
staff directory, contacting IT service desk, forms and policies). This column also houses our internal job
postings as we heard in our feedback sessions that people wanted greater prominence for this particular
section. The center column became home to all organizational news including posts written by
communications and Team Blogs (when highlighted by our internal communications staff). The right
column became home to all social networking content including our Twitter and Facebook feeds and
widgets that aggregate recent blog posts, recent activities and the top liked content across the entire
site. At a glance this column gives staff a sense of what’s “hot” at TVO.
We learned from our governance research that the most successful intranet sites use a self‐governance
model – this means that the intranet community members set the tone for and regulate the behavior of
other members. We developed a governance structure that focused on self‐governance but that laid out
a specific task flow for dealing with contentious issues. We presented this model to the Leadership Team
and ensured that key contacts in the organization (e.g. Human Resources, Legal) agreed to the plan and
were ready to execute at launch.
We developed key messages for our meetings with our internal stakeholders:
We heard clearly from the Employee Survey that people want myTVO to be a tool that promotes
better engagement and collaboration throughout the entire organization
The myTVO enhancement project will allow you to do just that – and we’re really excited to be
taking myTVO to the next level
We’re turning the site over to you by making myTVO more like a social media site complete with
status updates, commenting on and “liking” content and providing a feed of TVO’s Twitter and
Facebook accounts
The most exciting change is that we’re introducing Team Blogs – every team will have a blog and
everyone in the organization will be able to contribute.
During an All TVO meeting we previewed the new features and outlined the business case for making
these changes. We worked with TVO’s graphic design department to develop new branding and icons
for key features that we wanted to highlight. We developed a new logo that “personalized” myTVO for
staff. We also created hallway posters that were displayed in prominent spaces throughout the office.
The posters listed the new features of the site in a word cloud that reflected the social media‐like nature
of the site.
We developed a training plan that was rolled out during the launch and for a number of weeks postlaunch.
We created a Help section within myTVO that included “how to” videos and a step‐by‐step guide
to using the site’s features. We created a “new feature of the day” spotlight which outlined each new
feature and linked to the associated training resources. We offered open clinic hours so staff could ask
any questions they may have about the site. We blogged about the results of the clinic to further aid in
raising awareness.
On launch day we deployed a special email announcement that highlighted the new features and
training resources available and drove people to check out the site. In order to make training as fun as
possible, we developed a contest that acted as a virtual tour of the new features of the site. In order to