Table of Contents 6 2012 OVATION Awards Winning Entries

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Award of Excellence Title of Entry: Barrick Beyond Borders Entrants: Nancy White and Stuart Weinberg Entrant Company: Barrick Gold Corporation Award of Merit Title of Entry: Barrick News Global Employee Newsletter Entrants: Janet Wile, Evelyn Yallen, Henry Dang, Julie Winget Entrant Company: Barrick Gold Corporation Award of Merit Title of Entry: For the RECOrd Entrants: Sherri Haigh, Amy Lewis, Adam Hawkins, Kristina Rikunova Entrant Company: Real Estate Council of Ontario View Entry View Entry View Entry Multimedia or Digital Content Programs using sound, video, film slides, CDs or a combination of all or any of these elements. This includes such projects as video programs, webcasts, audio‐only programs, slide and sound programs, and films. Award of Merit Title of Entry: Enhancing the Image of Realtors with Video Entrants: Jo Langham, ABC; Mike Edgell; Katie Charbonneau and Diane Bégin, APR (Thornley Fallis Communications); Bob McLean and Sandi Clark (Ontario Real Estate Association) Entrant Company: Thornley Fallis Communications and Ontario Real Estate Association View Entry COMMUNICATION CREATIVE Demonstrating effective communication that: • Includes innovation, creativity, strategic alignment with an organization’s business goals • Showcases creative talent and design. Publication Design Design of internal or external publications in all formats: magazines, newspapers, tabloids, newsletters, annual reports, brochures and leaflets. Award of Merit Title of Entry: Answering the Call Entrants: Susan Nakhle, Andrea Worrall, Jordan Leroux, John Upshaw Entrant Company: Ontario Shores Centre for Mental Health Sciences Award of Merit Title of Entry: RSA ‐ Large Commerical & Specialty Entrants: Ben Buckton, Dave Reachill Entrant Company: AIMIA
Other Graphic Design/3D This category is for projects that involve creating an organizational brand identity or graphic design project where the creative is the primary communication function, such as cartoons, drawings, paintings, collage, montages, posters, displays, illustrations, bulletin boards, mobiles, invitations, special signs, etc., that appear on: Book and magazine covers Logos for organizational identity Direct marketing materials (mailings, branded gifts, etc.) 3‐D materials (t‐shirts, etc.) Billboards, murals, sculpture, decorations, neon signs, awnings, street furniture, etc. intended for public audience Outdoor and transport posters (e.g. bus shelters, airport terminals, “wrapped” buildings, etc.). Award of Excellence Title of Entry: Oakville Canopy Club Entrants: Jeff Smalley, Janine Ivings Entrant Company: Town of Oakville Award of Excellence Title of Entry: TORZEN: A New Global Nylon Brand Entrants: Tom Poldre, MAVERICK; Keith Burton, KB&I Services; Jodie Stutzman, INVISTA Entrant Company: MAVERICK Public Relations View Entry View Entry Award of Excellence Title of Entry: Divorce Details Entrants: Diana Degan Entrant Company: Diana Degan & Associates IABC/Toronto Awards of Distinction Boutique Agency of The Year (Five or less employees) Diane Degan and Associates Small Agency of The Year (Six to 20 employees) MAVERICK PR Mid‐Size Agency of The Year (21 to 50 employees) Strategic Objectives Large Agency of The Year (51 to more employees) Edleman Canada Corporate Communications Department of The Year (Includes not‐for‐profit organizations) Barrick Gold Corporation Bobbie Resnick Philanthropy Award Winner: Friends for Life Foundation Roberta (Bobbie) Resnick, ABC, APR, MC, IABC Fellow, co‐founder of the Toronto chapter of the International Association of Business Communicators, is a trailblazer in public relations. Resnick holds
Page 2 and 3: Table of Contents 4. A Message from
Page 4 and 5: A Message from the IABC/Toronto Pre
Page 6 and 7: 2012 OVATION Awards Gala Sponsors W
Page 8 and 9: Media Relations with budget up to $
Page 10 and 11: Entrants: Judy Lewis, Tara McCarthy
Page 12 and 13: Award of Merit Title of Entry: McDo
Page 14 and 15: Award of Merit Title of Entry: Rimm
Page 16 and 17: Award of Merit Title of Entrant: Ci
Page 18 and 19: Award of Merit Title of Entry: RECO
Page 22 and 23: over fifty years of successes as a
Page 24 and 25: 5. Use social media as a conduit fo
Page 26 and 27: hosting a variety of fundraising ev
Page 28 and 29: “The world recognizes the Nike lo
Page 30 and 31: generate widespread awareness of th
Page 32 and 33: In addition to pre‐campaign consu
Page 34 and 35: OVATION Awards Winning Entry Commun
Page 36 and 37: • Volunteer Quiz (What’s your V
Page 38 and 39: even a one‐day delay in the appro
Page 40 and 41: Measurement/Evaluation of Outcomes
Page 42 and 43: Complicating the situation was the
Page 44 and 45: Develop a comprehensive news packag
Page 48 and 49: To resonate with the target audienc
Page 52 and 53: Implementation: MSL Canada executed
Page 54 and 55: generally about current events and
Page 56 and 57: and consumer attention in an authen
Page 58 and 59: stations). UPS wanted to reach both
Page 60 and 61: leading up to UPS’s peak day ‐
Page 62 and 63: 3. Goals and Objectives: The progra
Page 64 and 65: See: Work Sample 8 ‐ SBUX40 ‐ O
Page 66 and 67: would influence the target, tone an
Page 68 and 69: Issued four press releases at key i
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For the media relations component o
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Excited by fashions and news trends
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5. Implementation and Challenges: W
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INTENDED AUDIENCE/STAKEHOLDERS The
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TFC identified key major English pr
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• CEO Road Tour: TFC secured 26 m
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In Quebec, a lack of education exis
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According to a recent survey commis
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• Car owners, homeowners and rent
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know that they were covered by thei
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OVATION Awards Winning Entry Commun
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Indigo’s public relations team pr
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durability. Because cork flooring o
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offers both infinite design possibi
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In August 2010, Valerie Pringle tra
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Council Meetings and social media a
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Measurement/Evaluation We relied he
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lieu of a conventional media launch
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secured notable interior design exp
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Challenges Budget The budget presen
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practicing in Halton, Ontario and a
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4. Use website and social media to
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The occasion offered attendees the
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IMPLEMENTATION AND CHALLENGES The o
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too Sexy,” further driving traffi
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d) Being She: The Culture of Women
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two additional WCH events in the la
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esult would be necessary to become
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oyalty‐free stock art. The centra
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Solutions Overview: In 2005, Meridi
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ensure new employees were not inund
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very busy jobs that make taking tim
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Challenges: The guest presenters ar
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Additionally, FH recommended that t
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Company/Brand Mention: 100 percent;
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Goals/Objectives To bring environme
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Implementation and Challenges As a
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these issues: phasing out coal, hig
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exposure. 7 Data released by the On
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1. Educate adult target audiences i
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Budget Resource Quantity/Effort/Cos
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Ontario are facing the same crisis
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produced and printed in‐house at
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features available and to embrace t
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not impact the budget, members of t
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o Incorporate a user‐friendly con
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Sun Life and High Road partnered to
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3. Deepen engagement with potential
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Secondary Audience: MaRS partner an
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Objective 5: Quantitative objective
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In addition, in 2011, Barrick faced
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o Barrick Tanzania/Zambia 6,700 o B
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We include special inserts in selec
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success stories in Issue 1 alone)
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• People‐oriented vs. regulatio
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It was determined that given other
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udget allocated to YouTube promotio
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But most importantly, we surpassed
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Specific demographics can be drille
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• Oakville hosted first‐ever Na
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Through extensive consultation with
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RESULTS October 2011 officially mar
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years. He is a former president of
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The Executive Roundtable, a profess
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with Holocaust Education Week. Tova
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uilding and leading global teams ac
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Judy Lewis Co‐Founder and Executi
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and is now a freelance writer and e
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Daniel Tisch, APR President and CEO
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2011/2012 IABC/Toronto Board of Dir
Page 240 and 241:
Steven Mills Senior Relationship Ma
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Table of Contents 6 2012 OVATION Awards Winning Entries

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