Table of Contents 6 2012 OVATION Awards Winning Entries

o Barrick Tanzania/Zambia 6,700
o Barrick South America/Pueblo Viejo 5,000
o Barrick Australia Pacific 2,300
o Barrick North America. 4,800
o Barrick Corporate offices 1,700
o Various events, conferences 400
Implementation and Challenges
Cost
o The cost to produce each edition varies with the number of pages and amount of content produced
by freelance writers. Average cost per issue of the three editions included in this nomination was
$73,000. This includes an average cost of $39,000 for design and $32,000 for printing and
distribution. Freelance writers assisted with two issues at an average cost of $1,300 per issue.
Resources
o The publication is one of many assignments in the workload of the two‐person CSR Communications
team, making it a challenge to research and develop content, manage logistics, and meet deadlines.
o Nancy White, Director of CSR Communications, spent about 25% of her time on Beyond Borders in
2011, including planning, researching, writing, editing, and reviewing of layouts and approvals.
o Stuart Weinberg, Manager CSR Communications, spent about 80% of his time on the magazine,
including planning, researching, writing, editing, collecting photos, reviewing layouts and approvals
and managing production.
o Julie Winget, Communications Specialist spent about 10% of her time overseeing distribution and
assisting with photo collection.
Challenges
o Beyond Borders is produced centrally from head office in Toronto, but Barrick’s CSR programs are
delivered around the world, including Canada, the United States, Peru, Chile, Argentina, Tanzania,
Zambia, the Dominican Republic, Australia, Saudi Arabia and Papua New Guinea. Barrick is a large,
diverse multinational corporation, with different Community Relations groups in each locality
managing a wide variety of initiatives. It is a challenge to identify and research stories, assemble
photos, and coordinate approvals for this vast array of programs. Wide gaps in time zones, cultural
differences and language barriers add to the challenge. We have developed contacts in each Barrick
region and among the key programs to encourage local colleagues to submit information and
images, and keep us informed about current local initiatives.
Measurement/Evaluation
Length and Scope
o In 2011, the average length of Beyond Borders rose to 43 pages from 35 in 2010. The
increase is consistent with our goal of providing detailed information about Barrick’s
growing CSR program and meeting stakeholder expectations for more information and
transparency.
All three issues in this nomination include features that addressed one or both of the human rights
challenges that Barrick faced in Papua New Guinea and Tanzania. In all, we published eight separate
stories addressing these challenges, including a 1,600 word feature in the January 2012 edition on
efforts to rebuild relations with local communities near our North Mara mine in Tanzania.
Website and Print Circulation Statistics