Quality, value, satisfaction, trust, a

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Table 4 Summary of results 108
Hypotheses Results H1: The degree of generality associated with generic category- H1 is supported for services level choices is higher than it is for brand-level choices. H1 is not supported for goods H2: The degree of mental intangibility associated with H2 is supported for services generic category-level choices is higher than it is for brandlevel choices. H2 is not supported for goods H3: The degree of physical intangibility associated with generic category-level choices is a) higher than it is for brand-level choices of services and b) similar to it for brand-level choices of products. H3a is supported for services H3b is not supported for goods H4: The more mentally intangible a product/service is, a) the more H4a is supported difficult it is to evaluate and b) the more risky it is perceived. H4b is supported (all 5 types of risk) � H5: The more general a product/service is, a) the more difficult it is H5a is supported to evaluate and b) the more risky it is perceived. H5b is partially supported (social and psychological risk) � H6: The more physically intangible a product/service is, a) the H6a is supported more difficult it is to evaluate and b) the more risky it is perceived. H6b is not supported H7: The impact of intangibility on a) difficulty of evaluation and b) H7a is Physical intangibility � perceived risk is greater for generic-category level choice than partially Generality � brand-level choice. supported Mental intangibility � H7b is Physical intangibility partially (social, financial, and performance risk) � supported Generality (all 5 types of risk) � Mental intangibility (social risk) � H8: Knowledge moderates the relationships between the three H8a is Physical intangibility � dimensions of intangibility (i.e., generality, physical intangibility partially Generality � and mentally intangibility) and a) difficulty of evaluation and b) perceived risk. supported H8b is Mental intangibility � Physical intangibility (social risk) � partially Generality (time risk) � supported Mental intangibility (social and psychological risk) � H9: The more knowledgeable a consumer perceives himself to be H9a is supported regarding a product/service a) the less difficult it is to evaluate it and b) the less risky it is perceived. H9b is partially supported (psychological, financial, performance, and time risk) � H10: The moderating effects of knowledge on a) difficulty of H10a is not supported evaluation and b) perceived risk at the generic level are greater than those at the brand level. H10b is partially supported Physical intangibility (social and performance risk) � Generality (social and psychological risk) � Mental intangibility (performance risk) � H11: Involvement moderates the relationships between the three dimensions of intangibility (i.e., generality, physical intangibility, and mental intangibility) and a) difficulty of evaluation and b) perceived risk. H12: The more involving a product/service is for a consumer, a) the more difficult it is to evaluate it and b) the more risky it is perceived. H13: The moderating effects of involvement on a) difficulty of evaluation and b) perceived risk at the generic level are greater than those at the brand level. �: hypothesis supported �: hypothesis not supported H 11a is not supported H11b is partially supported Physical intangibility (social, psychological, financial, and performance risk) � Generality (social and time risk) � Mental intangibility (social and psychological risk) � H12a is supported H12b is partially supported (social and financial risk) � H13a is Physical intangibility � partially Generality � supported Mental intangibility � H13b is Physical intangibility partially (psychological, financial, and time risk ) � supported Generality � Mental intangibility (social, psychological, financial, and time risk) � 109
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Volume 2 Contents: A Global Examina
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A Global Examination Of Relationshi
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and to measure them simultaneously
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customers’ total consumption expe
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From product perceived quality towa
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cumulative, or a combination of the
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trust4 -.68 commit1 .59 commit2 .51
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we observed that the least correlat
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outside of the consumption experien
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REFERENCES Anderson Eugene W., Forn
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Holbrook Morris B. Consumer Value:
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APPENDIX 1. DESCRIPTION OF THE ITEM
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An Empirical Examination of Retail
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This paper is organized in the foll
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Human and cognitive effort has been
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Seiders, Berry, and Gresham (2000)
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The four dimensions of retail conve
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2000). In-store shoppers receive th
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process resulted in slightly differ
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examine the dimensionality of these
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Seiders, Berry, and Gresham’s (20
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used, and the respondents were all
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Enis BM, Roering KJ. Product classi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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and Novak, 1996; Hammond, McWilliam
Page 58 and 59: and Hirschman, 1982, p 132). These
Page 60 and 61: interpretations of, all factors par
Page 62 and 63: the hedonic aspects of the online s
Page 64 and 65: satisfaction (Oliver, 1980; Westbro
Page 66 and 67: H6). It involves performing a multi
Page 68 and 69: Differences between the “shopping
Page 70 and 71: (Hypothesis 5) and online shopping
Page 72 and 73: demonstrates the importance of meas
Page 74 and 75: Dabholkar, Pratibha A. Incorporatin
Page 76 and 77: Mano Haim Elliott Michael T. Smart
Page 78 and 79: Zeithaml V., Parasuraman A. Malhotr
Page 80 and 81: 1. Introduction Like inseparability
Page 82 and 83: specific attributes. Dealing with p
Page 84 and 85: 2.2. Perceived Difficulty of Evalua
Page 86 and 87: and mentally intangible a product/s
Page 88 and 89: 2.4.1. Knowledge and Intangibility
Page 90 and 91: category, we included both generic
Page 92 and 93: goods exhibit higher levels of phys
Page 94 and 95: 5.1. Intangibility: Brand and Gener
Page 96 and 97: greater involvement with the purcha
Page 98 and 99: with generality, may also affect co
Page 100 and 101: Berry LL, Clark T. Four ways to mak
Page 102 and 103: Laroche M, Bergeron J, Goutaland C.
Page 104 and 105: Questionnair es Questionnaire 1 Que
Page 106 and 107: Table 3 Results of factor analysis
Page 110 and 111: Table 5 Stepwise multiple regressio
Page 112 and 113: Table 8 Stepwise multiple regressio
Page 114 and 115: 114
Page 116 and 117: Intangibility Physical intangibilit
Page 118 and 119: net income of 94% and 119%, respect
Page 120 and 121: this, it is not surprising that eBa
Page 122 and 123: frequently referred to as feedback
Page 124 and 125: An auction participants’ feedback
Page 126 and 127: The objective of study one was to i
Page 128 and 129: excerpts that were selected and fus
Page 130 and 131: Consumers believed that sellers wit
Page 132 and 133: negative feedback could be me,” a
Page 134 and 135: idder should read the praises too b
Page 136 and 137: first study focused on one class of
Page 138 and 139: Rothkopf, Joydeep Srivastava, Rami
Page 140 and 141: Industrial Economics. 50:3. 337-349
Page 142 and 143: http://www.laxshopper.com/index.htm
Page 144 and 145: 144
Page 146 and 147: Firstly, the consumer is supposed t
Page 148 and 149: For the psycho-sociology of environ
Page 150 and 151: To analyse appropriation strategies
Page 152 and 153: The second strategy is the most ela
Page 154 and 155: From the appropriation perspective
Page 156 and 157: To test these hypotheses we selecte
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Glace Glace Chart 4. Spatial config
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Chart 5b. Spatial configuration of
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No differences between the three di
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appropriation strategies adopted by
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A matrix of space management can th
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Holbrook M.B. (1999), Introduction
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Asymmetric Quality Tier Competition
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Wisniewski (1989) proposed a theory
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alternatives prior to the choice de
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decrease in tradeoff when L reduces
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As Bronnenberg and Wathieu (1996) u
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Those conceptually based utility fu
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ecent existing research (Sivakumar
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increased by 10% (conceptually the
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REFERENCES Allenby GM. A unified ap
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Table 1. Estimation Results _______
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Q U A L I T a H H’ x b PRICE 190
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MODELING THE IMPACT OF INTERNET ATM
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Eroglu et al (2001) proposed a typo
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playfulness (enjoy visiting Web sit
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H2: When consumers surf the Web, th
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significantly explain attitude towa
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Involvement toward an ad based on v
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usefulness and the resourcefulness
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3.2.2.2. Involvement The final comp
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environmental cues on purchase beha
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6. Test of Hypotheses [Insert table
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Cacioppo, Schumann, 1983; Petty and
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Pelsmacker et al, 1998). ATTI is li
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improvements are brought into navig
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Cho, C.H.: How Advertising Works on
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Liu, C. and Arnett, K.P. Exploring
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Rose, G., Khoo, H. and Straub, D.W.
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Table 1: Results of Confirmatory Fa
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Table 2: Full Structural Model Fit
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EXPB� INV H7b NS 0.080 0.062 0.00
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230
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MAPPING RETAILING ENTREPRENEUR DECI
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Attempts to use a framework to find
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attempts resulting in failure are n
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included in this sentence would be
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Detailed causal maps are needed in
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Start-up. Details of the stream of
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more successful when they avoid big
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Axelrod, Robert (1976), "The Cognit
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1. Brian Shore starts several + 2.
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+ 1. B.S. ‘Maximizes use of fryin
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degree of importance consumers plac
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initial use of the word “convenie
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In the decision-making process, tim
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at home 24 hr/7 days a week (Hofack
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Figure 1 about here ---------------
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the organization and design of the
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ehavior courses participated as bot
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convenience is different for the tw
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should seek to establish a similar
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obtained a small sample size of onl
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Dunn DT, Thomas CA, Lubawski JL. Pi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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Customer-to-customer interaction is
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Second, we need to find out the opt
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esponse to the behavior of other cu
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ewards (Swinyard 1993). A customer
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Values may be defined as beliefs th
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find out the optimal combination of
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Taguchi recommends the use of signa
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epresent higher tolerance of incomp
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estaurant where they can escape inc
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Three significant interaction terms
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McGrath, Mary Ann, Otnes, Cele, (19
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Table…2 Tests of Between-Subjects
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Figure…2 (a) Combination of L4 Ta
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