Quality, value, satisfaction, trust, a
Quality, value, satisfaction, trust, a
Quality, value, satisfaction, trust, a
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Becker, L.B., Martino, R.A., and Towners, W.M.: Media Advertising credibility. Journalism Quarterly, 53 (1976) :<br />
216-22.<br />
Bell, H. and Tang, N.K.H.: The Effectiveness of Commercial Internet Web Sites: A User’s Perspective. Internet<br />
Research 8(3) (1998): 219-228.<br />
Bellman, S., Lohse, G.L., and Johnson, E.J.: Predictors of Online Buying Behavior. Communications of the ACM<br />
42(12) (1999): 32-38.<br />
Berlyne, D.E.: Motivational Problems Raised by Exploratory and Epistemic Behavior, in Psychology: A Study of<br />
Science 5, S. Koch (ed.), New York: McGraw-Hill, 284-364, 1963.<br />
Bhat, S, Bevans, M., and Sengupta, S. Measuring Users' Web Activity to Evaluate and Enhance Advertising<br />
Effectiveness. Journal of Advertising, 31 (3) (2002): 97-106.<br />
Bloch, P.H. and Richins, M.L.: A Theoretical Model for the Study of Product Importance Perceptions. Journal of<br />
Marketing 47 (Summer) (1983): 69-81.<br />
Brännback, M. Is the Internet Changing the Dominant Logic of Marketing? European Management Journal 15 (6)<br />
(1997): 698-707.<br />
Brown, S.P. and Stayman, D.M.: Antecedents and Consequences of Attitudes toward the Ad: A Meta Analysis.<br />
Journal of Consumer Research, 19 (June) (1992): 34-51.<br />
Bruner II, G.C. and Kumar, A.: Web Commercials and Advertising Hierarchy-of-Effects, Journal of Advertising<br />
Research 40(1/2) (2000): 35-42.<br />
Byrne, B.M.: Structural Equation Modeling with EQS and EQS/Windows: Basic Concepts, Applications, and<br />
Programming, eds. Sage Publications, 1994.<br />
Cacioppo, J.T. and Petty, R.E.: The Need for Cognition. Journal of Personality and Social Psychology 42 (1982):<br />
116-131.<br />
Cacioppo, J.T. and Petty, R.E. Effects of Message Repetition on Argument Processing, Recall, and Persuasion.<br />
Basic and Applied Social Psychology 10 (1989): 3-12.<br />
Cacioppo, J.T., Petty, R.E., and Kao, C.F. Central and Peripheral Routes to Persuasion: An Individual Difference<br />
Perspective. Journal of Personality and Social Psychology 51 (1986): 1032-1043.<br />
Chebat, J.C, Gelinas-Chebat, C., and Vaillant, D.: Environmental Background Music and in-Store Selling, Journal<br />
of Business Research 54(2) (2001): 115-123.<br />
Chen, Q., Clifford, S.J. and Wells, W.D.: Attitude toward the Site II: New Information, Journal of Advertising<br />
Research 42(2) (2002): 33-45.<br />
Chen, Q. and Wells, W.D.: Attitude toward the Site. Journal of Advertising Research 39(5) (1999): 27-37.<br />
217