Quality, value, satisfaction, trust, a

(1991) cultural
exhibit
Floch (1990)
subway
path away from both walls,
short time (5 to 10 minutes),
few stopping, goes through
empty spaces, the itinerary
looks like a loop, the
behaviour is always the
same, does not take care of
the chronological order
Continuous
Follows the flow, ignores
limits, signs, attraction and
events, the environment is
neutralised, same posture,
same look, same
concentration over its
knitting or every other
activity
Table 2. Appropriation strategies in two non-retail spaces
Véron and
Levasseur
(1991) cultural
exhibit
Floch (1990)
subway
right, semi-long time,
about fifteen stops, avoids
going through empty
spaces, behaviour can be
different from one space to
another, follows the
chronological order
Discontinuous
Search for and
appreciation of rhythms
and role playing offered by
the environment, tries to
delimitate, give rhythm, to
segment, to rediscover
some places, to oppose
other places, meticulosity,
at ease and open to the
environment
the exhibit panels, long time,
numerous stops, does not cross
empty spaces, walks along a
wall, same behaviour in the
two spaces, follows the
chronological order of the
exhibition
Non discontinuous
Joins, steps over, anticipates
the obstacles to avoid it,
minimum, speeds high and
strong, zigzags, moves
between, linking, transgression
another, short time (5
minutesn), few stops (5 or 6),
goes through empty spaces,
same behaviour in the two
spaces
Non continuous
break, pause, interruption
Type 1 Type 2 Type 3 Type 4 Global interpretation globale
(and validation methods)
Fish
Butterfly
Ant
Grass Hopper The behaviors reflect the
No appropriation, the Controls its visit, Pedagogical Stroll, no motivation attitudes towards the exhibition
visit is a neutral pleasure, curiosity concern
concerning the and cultural consumption
event
exhibition or its topic (triangulation
discourses)
with visitors’
Sleep-walking Explorers Pro
Strollers
The behaviors reflect the way
The trip is a neutral The trip is the The trip must be The trip is the people live the moment spent
event
opportunity of controlled, efficient opportunity of in the subway, the values of
entairnment and spare time and passive relaxation subway consumptions (no
efforts
mentioned validation method)
Tableau 3. Interpretations of appropriation strategies in two non-retail spaces
This short literature review has shown that:
-people use physical behaviours so as to create space, and therefore shopping, experience;
-distinguishing two broad strategies, like Titus and Everett (1995), is too limited.
The empirical investigations mentioned above were carried out in non-retail settings. Do the
strategies also exist in retail setting?
The aim of the first study was to answer this question.
I.2. The Study:
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