Quality, value, satisfaction, trust, a

? Direction Direction is determined by the participants and “sides” in
exchange-related behavior who provide RR information. In
unidirectional or one-way RR WOW, a single participant,
such as a consumer, provides information about a target
object, such as a seller/retailer. In bidirectional or two-way
RR WOW, the buyer provides feedback about the seller
and the seller provides feedback about the buyer.
? Statistics The rating statistics available, such as an overall rating,
frequency distributions, and attribute ratings.
? Qualitative Information The extent to which one may provide qualitative
information, and the availability of relevant qualitative
information, such as prose that explains a rating.
? Selection The extent to which the RR information may not be
presented in its original form, such as by selecting excerpts
or censoring.
? Quantity/Sampling The quantity of reviewer comments available, such as from
? Presentation Format and
Customization
all reviewers, or a sample/proportion of them.
The format in which information are presented including
order, utilization of graphics and the like; and the extent to
which the format may be customized, such as sorting
retailers from best to worst, or listing only “negative”
comments.
? Transaction Integration The extent to which the information is integrated into or
accessible during the transaction process, such as
presenting RR WOW prominently on a webpage that
presents, describes, and enables purchase of a product.
? Probative Nature The ability to interact with the source of the RR WOW,
such as via email.
? Permanence The extent to which RR WOW remain available, such as in
detail, or in time.
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