Quality, value, satisfaction, trust, a

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negative feedback could be me,” and “Recent negative ratings are more detrimental than older negative ratings.” The first statement might suggest that consumers place a higher value on sellers that are consistently involved in the eBay community over time. Some attention was devoted to other aspects of the ID card. One person indicated that “geography” influences a bidding decision in that “It’s a pain to buy from people who are outside the United States.” None of the consumers had actively viewed the “feedback left for others” when evaluating feedback. However, one person commented “One good turn deserves another. If people in general give a seller positive feedback, then that seller should be giving praise too,” when asked what would be expected in the “feedback left for others” from a seller that had all positive feedbacks. Interestingly, Resnick et al. (2000) suggests that reciprocity might decrease the effectiveness of eBay’s Feedback Forum. Auction Feedback Reviews Auction feedback review information is available at the individual-auction level for a member (again, see Figures 2a-c for examples), and reports, most importantly, the feedback comment (and follow-up) provided by the “other” exchange party from that auction, and any replies by the member to the feedback comment. Up to twenty five feedback reviews are presented on a webpage unless one indicates the other possible viewing-alternatives of 50, 100, or 200 reviews per webpage. Until recently, an option for viewing up to 500 feedback reviews per webpage was offered by eBay. (One main effect of the viewing-alternatives option is the number of webpages over which feedback reviews are presented, of course. For example, the auction feedback review information for a person who has received 400 reviews, could be viewed over two pages containing 200 reviews each, or sixteen pages containing 25 reviews each. This appears to matter as consumers searching for negative comments rarely looked through more than 2 pages of feedback reviews.) 132
Consumers, again, were quick to focus on Complaints – a negative comment for an auction. Interestingly, consumers processed the “detail” of a negative comment and not all complaints “appeared to be created equal.” Consistent with beliefs stated about the ID Card, the (time) order in which feedback comments appear on a webpage may have an impact, e.g., “It’s not good when the feedback comments start with a complaint” and “ It’s bad when someone’s most recent comments are negative.” In addition, the comment could have varying impact depending on the service-related attributes mentioned: “I’m unhappy when I see that someone has a negative comment that states they’re a slow responder to emails, such as ‘took too long to receive item’ ” and “It’s worse to have a negative comment about the product, like ‘product not as advertised,’ than it is to have a negative comment about slow communications, like ‘not responsive to emails’.” Some consumers were looking for very specific service performance-related information in the comments, e.g., “Looking for product comments, process/shipping, and communication.” Many said they would avoid a seller who has feedback comments that are threatening or too personal.” Finally, consumers could overlook negative feedback if it was atypical, “If only one person leaves a complaint to a seller that has a high feedback score, then that complaint seems less valid.” Consumers also processed the comments associated with Praise – positive feedback for an auction. Some consumers believed that positive comments indicated a high degree of customer satisfaction: “People who leave positive feedback must be very satisfied” and “If a seller has all praises, then everyone is happy with them.” They valued generalizations, such as “A+++, great eBayer” as well as specific attribute-level details such as “super fast shipping.” However, some consumers believed that one should not necessarily take positive feedback at face value as “reading between the lines” could reveal important information: “A 133
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Volume 2 Contents: A Global Examina
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A Global Examination Of Relationshi
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and to measure them simultaneously
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customers’ total consumption expe
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From product perceived quality towa
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cumulative, or a combination of the
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trust4 -.68 commit1 .59 commit2 .51
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we observed that the least correlat
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outside of the consumption experien
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REFERENCES Anderson Eugene W., Forn
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Holbrook Morris B. Consumer Value:
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APPENDIX 1. DESCRIPTION OF THE ITEM
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An Empirical Examination of Retail
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This paper is organized in the foll
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Human and cognitive effort has been
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Seiders, Berry, and Gresham (2000)
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The four dimensions of retail conve
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2000). In-store shoppers receive th
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process resulted in slightly differ
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examine the dimensionality of these
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Seiders, Berry, and Gresham’s (20
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used, and the respondents were all
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Enis BM, Roering KJ. Product classi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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and Novak, 1996; Hammond, McWilliam
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and Hirschman, 1982, p 132). These
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interpretations of, all factors par
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the hedonic aspects of the online s
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satisfaction (Oliver, 1980; Westbro
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H6). It involves performing a multi
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Differences between the “shopping
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(Hypothesis 5) and online shopping
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demonstrates the importance of meas
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Dabholkar, Pratibha A. Incorporatin
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Mano Haim Elliott Michael T. Smart
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Zeithaml V., Parasuraman A. Malhotr
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1. Introduction Like inseparability
Page 82 and 83: specific attributes. Dealing with p
Page 84 and 85: 2.2. Perceived Difficulty of Evalua
Page 86 and 87: and mentally intangible a product/s
Page 88 and 89: 2.4.1. Knowledge and Intangibility
Page 90 and 91: category, we included both generic
Page 92 and 93: goods exhibit higher levels of phys
Page 94 and 95: 5.1. Intangibility: Brand and Gener
Page 96 and 97: greater involvement with the purcha
Page 98 and 99: with generality, may also affect co
Page 100 and 101: Berry LL, Clark T. Four ways to mak
Page 102 and 103: Laroche M, Bergeron J, Goutaland C.
Page 104 and 105: Questionnair es Questionnaire 1 Que
Page 106 and 107: Table 3 Results of factor analysis
Page 108 and 109: Table 4 Summary of results 108
Page 110 and 111: Table 5 Stepwise multiple regressio
Page 112 and 113: Table 8 Stepwise multiple regressio
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Page 116 and 117: Intangibility Physical intangibilit
Page 118 and 119: net income of 94% and 119%, respect
Page 120 and 121: this, it is not surprising that eBa
Page 122 and 123: frequently referred to as feedback
Page 124 and 125: An auction participants’ feedback
Page 126 and 127: The objective of study one was to i
Page 128 and 129: excerpts that were selected and fus
Page 130 and 131: Consumers believed that sellers wit
Page 134 and 135: idder should read the praises too b
Page 136 and 137: first study focused on one class of
Page 138 and 139: Rothkopf, Joydeep Srivastava, Rami
Page 140 and 141: Industrial Economics. 50:3. 337-349
Page 142 and 143: http://www.laxshopper.com/index.htm
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Page 146 and 147: Firstly, the consumer is supposed t
Page 148 and 149: For the psycho-sociology of environ
Page 150 and 151: To analyse appropriation strategies
Page 152 and 153: The second strategy is the most ela
Page 154 and 155: From the appropriation perspective
Page 156 and 157: To test these hypotheses we selecte
Page 158 and 159: Glace Glace Chart 4. Spatial config
Page 160 and 161: Chart 5b. Spatial configuration of
Page 162 and 163: No differences between the three di
Page 164 and 165: appropriation strategies adopted by
Page 166 and 167: A matrix of space management can th
Page 168 and 169: Holbrook M.B. (1999), Introduction
Page 170 and 171: Asymmetric Quality Tier Competition
Page 172 and 173: Wisniewski (1989) proposed a theory
Page 174 and 175: alternatives prior to the choice de
Page 176 and 177: decrease in tradeoff when L reduces
Page 178 and 179: As Bronnenberg and Wathieu (1996) u
Page 180 and 181: Those conceptually based utility fu
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ecent existing research (Sivakumar
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increased by 10% (conceptually the
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REFERENCES Allenby GM. A unified ap
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Table 1. Estimation Results _______
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Q U A L I T a H H’ x b PRICE 190
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MODELING THE IMPACT OF INTERNET ATM
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Eroglu et al (2001) proposed a typo
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playfulness (enjoy visiting Web sit
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H2: When consumers surf the Web, th
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significantly explain attitude towa
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Involvement toward an ad based on v
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usefulness and the resourcefulness
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3.2.2.2. Involvement The final comp
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environmental cues on purchase beha
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6. Test of Hypotheses [Insert table
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Cacioppo, Schumann, 1983; Petty and
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Pelsmacker et al, 1998). ATTI is li
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improvements are brought into navig
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Cho, C.H.: How Advertising Works on
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Liu, C. and Arnett, K.P. Exploring
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Rose, G., Khoo, H. and Straub, D.W.
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Table 1: Results of Confirmatory Fa
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Table 2: Full Structural Model Fit
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EXPB� INV H7b NS 0.080 0.062 0.00
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230
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MAPPING RETAILING ENTREPRENEUR DECI
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Attempts to use a framework to find
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attempts resulting in failure are n
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included in this sentence would be
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Detailed causal maps are needed in
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Start-up. Details of the stream of
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more successful when they avoid big
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Axelrod, Robert (1976), "The Cognit
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1. Brian Shore starts several + 2.
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+ 1. B.S. ‘Maximizes use of fryin
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degree of importance consumers plac
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initial use of the word “convenie
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In the decision-making process, tim
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at home 24 hr/7 days a week (Hofack
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Figure 1 about here ---------------
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the organization and design of the
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ehavior courses participated as bot
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convenience is different for the tw
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should seek to establish a similar
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obtained a small sample size of onl
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Dunn DT, Thomas CA, Lubawski JL. Pi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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Customer-to-customer interaction is
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Second, we need to find out the opt
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esponse to the behavior of other cu
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ewards (Swinyard 1993). A customer
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Values may be defined as beliefs th
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find out the optimal combination of
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Taguchi recommends the use of signa
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epresent higher tolerance of incomp
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estaurant where they can escape inc
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Three significant interaction terms
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McGrath, Mary Ann, Otnes, Cele, (19
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Table…2 Tests of Between-Subjects
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Figure…2 (a) Combination of L4 Ta
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