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Detailed causal maps are needed in large samples of entrepreneur case studies to test the propositions. The application presented here is exploratory only. Certainly causal mapping of entrepreneur behavior provides a research approach suitable for examining large numbers of such cases, similar to the research on formulation processes in organizational decision making reported by Nutt (1993). A Generic Causal-Map Model of One Category of Entrepreneur Behavior Figure 1 is the summary map developed by the three judges and based on their 240
individual summary maps of the Millie case. Note that this summary map does reflect most of the defining propositions described as representative of entrepreneur Behavior. For example, the first box in the map verifies the sixth proposition that most entrepreneurs have a history of starting several new ventures that fail. Figure 1 here. In Figure 1, search and venture concept formulation is shown as leading steps before funding search. This sequence fits the fifth proposition and what Stevenson et al. (1989, p. 7) focus on to define "entrepreneurship as a behavioral phenomenon." The appearance of box 14, unrealistic sales growth forecasts, is a concept that may often appear in entrepreneur causal maps; this concept may be an outcome of the fourth proposition that growth, not efficiency, is the dominant goal of the entrepreneurial organization; thus, the entrepreneur is focused on growth in sales volume, not cost control or profits. The rapid increase in costs reported in box 13 reflects the lack of cost control of the fifth proposition. Of course, empirically testing of the eight propositions is not possible based on a summary of one case. However, the summary presented in Figure 1 serves to illustrate that several propositions representative of entrepreneur behavior are likely to occur in causal maps of such behavior. Testing for the occurrence of each proposition is possible using large sample sizes of entrepreneur case studies (e.g., n > 100). To test the eighth proposition on transforming entrepreneur to planning modes of strategy-making would require case samples to include successes and failures that extend through long time periods, for example, five to ten years of life for each case. Detailed Causal Map of Entrepreneur Start-up, Growth, and Demise 241
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Volume 2 Contents: A Global Examina
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A Global Examination Of Relationshi
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and to measure them simultaneously
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customers’ total consumption expe
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From product perceived quality towa
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cumulative, or a combination of the
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trust4 -.68 commit1 .59 commit2 .51
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we observed that the least correlat
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outside of the consumption experien
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REFERENCES Anderson Eugene W., Forn
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Holbrook Morris B. Consumer Value:
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APPENDIX 1. DESCRIPTION OF THE ITEM
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An Empirical Examination of Retail
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This paper is organized in the foll
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Human and cognitive effort has been
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Seiders, Berry, and Gresham (2000)
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The four dimensions of retail conve
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2000). In-store shoppers receive th
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process resulted in slightly differ
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examine the dimensionality of these
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Seiders, Berry, and Gresham’s (20
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used, and the respondents were all
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Enis BM, Roering KJ. Product classi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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and Novak, 1996; Hammond, McWilliam
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and Hirschman, 1982, p 132). These
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interpretations of, all factors par
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the hedonic aspects of the online s
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satisfaction (Oliver, 1980; Westbro
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H6). It involves performing a multi
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Differences between the “shopping
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(Hypothesis 5) and online shopping
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demonstrates the importance of meas
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Dabholkar, Pratibha A. Incorporatin
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Mano Haim Elliott Michael T. Smart
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Zeithaml V., Parasuraman A. Malhotr
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1. Introduction Like inseparability
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specific attributes. Dealing with p
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2.2. Perceived Difficulty of Evalua
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and mentally intangible a product/s
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2.4.1. Knowledge and Intangibility
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category, we included both generic
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goods exhibit higher levels of phys
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5.1. Intangibility: Brand and Gener
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greater involvement with the purcha
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with generality, may also affect co
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Berry LL, Clark T. Four ways to mak
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Laroche M, Bergeron J, Goutaland C.
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Questionnair es Questionnaire 1 Que
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Table 3 Results of factor analysis
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Table 4 Summary of results 108
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Table 5 Stepwise multiple regressio
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Table 8 Stepwise multiple regressio
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114
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Intangibility Physical intangibilit
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net income of 94% and 119%, respect
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this, it is not surprising that eBa
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frequently referred to as feedback
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An auction participants’ feedback
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The objective of study one was to i
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excerpts that were selected and fus
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Consumers believed that sellers wit
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negative feedback could be me,” a
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idder should read the praises too b
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first study focused on one class of
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Rothkopf, Joydeep Srivastava, Rami
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Industrial Economics. 50:3. 337-349
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http://www.laxshopper.com/index.htm
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144
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Firstly, the consumer is supposed t
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For the psycho-sociology of environ
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To analyse appropriation strategies
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The second strategy is the most ela
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From the appropriation perspective
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To test these hypotheses we selecte
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Glace Glace Chart 4. Spatial config
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Chart 5b. Spatial configuration of
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No differences between the three di
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appropriation strategies adopted by
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A matrix of space management can th
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Holbrook M.B. (1999), Introduction
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Asymmetric Quality Tier Competition
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Wisniewski (1989) proposed a theory
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alternatives prior to the choice de
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decrease in tradeoff when L reduces
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As Bronnenberg and Wathieu (1996) u
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Those conceptually based utility fu
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ecent existing research (Sivakumar
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increased by 10% (conceptually the
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REFERENCES Allenby GM. A unified ap
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Table 1. Estimation Results _______
Page 190 and 191: Q U A L I T a H H’ x b PRICE 190
Page 192 and 193: MODELING THE IMPACT OF INTERNET ATM
Page 194 and 195: Eroglu et al (2001) proposed a typo
Page 196 and 197: playfulness (enjoy visiting Web sit
Page 198 and 199: H2: When consumers surf the Web, th
Page 200 and 201: significantly explain attitude towa
Page 202 and 203: Involvement toward an ad based on v
Page 204 and 205: usefulness and the resourcefulness
Page 206 and 207: 3.2.2.2. Involvement The final comp
Page 208 and 209: environmental cues on purchase beha
Page 210 and 211: 6. Test of Hypotheses [Insert table
Page 212 and 213: Cacioppo, Schumann, 1983; Petty and
Page 214 and 215: Pelsmacker et al, 1998). ATTI is li
Page 216 and 217: improvements are brought into navig
Page 218 and 219: Cho, C.H.: How Advertising Works on
Page 220 and 221: Liu, C. and Arnett, K.P. Exploring
Page 222 and 223: Rose, G., Khoo, H. and Straub, D.W.
Page 224 and 225: Table 1: Results of Confirmatory Fa
Page 226 and 227: Table 2: Full Structural Model Fit
Page 228 and 229: EXPB� INV H7b NS 0.080 0.062 0.00
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Page 232 and 233: MAPPING RETAILING ENTREPRENEUR DECI
Page 234 and 235: Attempts to use a framework to find
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Page 242 and 243: Start-up. Details of the stream of
Page 244 and 245: more successful when they avoid big
Page 246 and 247: Axelrod, Robert (1976), "The Cognit
Page 248 and 249: 1. Brian Shore starts several + 2.
Page 250 and 251: + 1. B.S. ‘Maximizes use of fryin
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Page 254 and 255: initial use of the word “convenie
Page 256 and 257: In the decision-making process, tim
Page 258 and 259: at home 24 hr/7 days a week (Hofack
Page 260 and 261: Figure 1 about here ---------------
Page 262 and 263: the organization and design of the
Page 264 and 265: ehavior courses participated as bot
Page 266 and 267: convenience is different for the tw
Page 268 and 269: should seek to establish a similar
Page 270 and 271: obtained a small sample size of onl
Page 272 and 273: Dunn DT, Thomas CA, Lubawski JL. Pi
Page 274 and 275: Table 1 Dimensions of Convenience G
Page 276 and 277: Table 3 Retail Convenience Scale Re
Page 278 and 279: Table 5 Correlations, Means, and St
Page 280 and 281: Error! Figure 1 Retail Convenience
Page 282 and 283: Customer-to-customer interaction is
Page 284 and 285: Second, we need to find out the opt
Page 286 and 287: esponse to the behavior of other cu
Page 288 and 289: ewards (Swinyard 1993). A customer
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Values may be defined as beliefs th
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find out the optimal combination of
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Taguchi recommends the use of signa
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epresent higher tolerance of incomp
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estaurant where they can escape inc
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Three significant interaction terms
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McGrath, Mary Ann, Otnes, Cele, (19
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Table…2 Tests of Between-Subjects
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Figure…2 (a) Combination of L4 Ta
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