Quality, value, satisfaction, trust, a

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Intangibility Physical intangibility Mental intangibility Generality Legend: Positive effects (H4, H5, H6, and H12) Figure 1 Proposed model Knowledge Involvement Moderating effects of knowledge and involvement (H8 and H11) Negative effects (H9) Difficulty of evaluation Perceived risk Shaded areas represent differences between brand and generic perspectives (H1, H2, H3, H7, H10, and H13) 116
Exploring the WOW in Online Auction Feedback Bruce D. Weinberg, Bentley University Lenita Davis , The University of Alabama ABSTRACT Ebay, the leading online-retailer, has captured the fascination of both American consumers and corporations, as it has garnered approximately 45% of all gross online retail sales, $5.3 billion out of $11.9 billion, during the first quarter of 2003. George Day has described eBay “as perhaps the most successful of all the breakthrough applications on the Internet.” While there are many reasons cited for the success of online auctions, the reputation system, or Feedback Forum as it is called on eBay, has been considered the most critical element. Some auction studies have investigated the impact of seller-reputation on consumer/bidder behavior and auction results; however, they have considered only aggregate or summary measures of reputation, such as the overall feedback rating. This research extends our understanding of online-auction reputation systems by a) classifying online-auction feedback as a type of “word-of-web” (WOW), specifically, rating-and-review word-of-web, b) identifying a property that is unique to online auctions -- “bidirectionality,” and c) discovering that, in addition to the overall feedback rating, consumers/bidders process several feedback profile elements/details, such as individual-auction feedback reviews and comments, when evaluating sellers and making bidding decisions. INTRODUCTION Ebay, the leading online-retailer, has captured the fascination of both American consumers and corporations (Adler 2002). With 68.8 million members, it has garnered approximately 45% of all gross online retail sales, $5.3 billion out of $11.9 billion, during the first quarter of 2003 (eBay 2003, US Census Bureau 2003). And the future of Internet auctions looks bright as eBay financial results for Q1 2003 compared to Q1 2002 reported increases in net revenues and GAAP 117
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Volume 2 Contents: A Global Examina
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A Global Examination Of Relationshi
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and to measure them simultaneously
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customers’ total consumption expe
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From product perceived quality towa
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cumulative, or a combination of the
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trust4 -.68 commit1 .59 commit2 .51
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we observed that the least correlat
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outside of the consumption experien
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REFERENCES Anderson Eugene W., Forn
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Holbrook Morris B. Consumer Value:
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APPENDIX 1. DESCRIPTION OF THE ITEM
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An Empirical Examination of Retail
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This paper is organized in the foll
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Human and cognitive effort has been
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Seiders, Berry, and Gresham (2000)
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The four dimensions of retail conve
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2000). In-store shoppers receive th
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process resulted in slightly differ
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examine the dimensionality of these
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Seiders, Berry, and Gresham’s (20
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used, and the respondents were all
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Enis BM, Roering KJ. Product classi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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and Novak, 1996; Hammond, McWilliam
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and Hirschman, 1982, p 132). These
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interpretations of, all factors par
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the hedonic aspects of the online s
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satisfaction (Oliver, 1980; Westbro
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Page 72 and 73: demonstrates the importance of meas
Page 74 and 75: Dabholkar, Pratibha A. Incorporatin
Page 76 and 77: Mano Haim Elliott Michael T. Smart
Page 78 and 79: Zeithaml V., Parasuraman A. Malhotr
Page 80 and 81: 1. Introduction Like inseparability
Page 82 and 83: specific attributes. Dealing with p
Page 84 and 85: 2.2. Perceived Difficulty of Evalua
Page 86 and 87: and mentally intangible a product/s
Page 88 and 89: 2.4.1. Knowledge and Intangibility
Page 90 and 91: category, we included both generic
Page 92 and 93: goods exhibit higher levels of phys
Page 94 and 95: 5.1. Intangibility: Brand and Gener
Page 96 and 97: greater involvement with the purcha
Page 98 and 99: with generality, may also affect co
Page 100 and 101: Berry LL, Clark T. Four ways to mak
Page 102 and 103: Laroche M, Bergeron J, Goutaland C.
Page 104 and 105: Questionnair es Questionnaire 1 Que
Page 106 and 107: Table 3 Results of factor analysis
Page 108 and 109: Table 4 Summary of results 108
Page 110 and 111: Table 5 Stepwise multiple regressio
Page 112 and 113: Table 8 Stepwise multiple regressio
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Page 118 and 119: net income of 94% and 119%, respect
Page 120 and 121: this, it is not surprising that eBa
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Page 124 and 125: An auction participants’ feedback
Page 126 and 127: The objective of study one was to i
Page 128 and 129: excerpts that were selected and fus
Page 130 and 131: Consumers believed that sellers wit
Page 132 and 133: negative feedback could be me,” a
Page 134 and 135: idder should read the praises too b
Page 136 and 137: first study focused on one class of
Page 138 and 139: Rothkopf, Joydeep Srivastava, Rami
Page 140 and 141: Industrial Economics. 50:3. 337-349
Page 142 and 143: http://www.laxshopper.com/index.htm
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Page 146 and 147: Firstly, the consumer is supposed t
Page 148 and 149: For the psycho-sociology of environ
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Page 152 and 153: The second strategy is the most ela
Page 154 and 155: From the appropriation perspective
Page 156 and 157: To test these hypotheses we selecte
Page 158 and 159: Glace Glace Chart 4. Spatial config
Page 160 and 161: Chart 5b. Spatial configuration of
Page 162 and 163: No differences between the three di
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A matrix of space management can th
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Holbrook M.B. (1999), Introduction
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Asymmetric Quality Tier Competition
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Wisniewski (1989) proposed a theory
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alternatives prior to the choice de
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decrease in tradeoff when L reduces
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As Bronnenberg and Wathieu (1996) u
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Those conceptually based utility fu
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ecent existing research (Sivakumar
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increased by 10% (conceptually the
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REFERENCES Allenby GM. A unified ap
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Table 1. Estimation Results _______
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Q U A L I T a H H’ x b PRICE 190
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MODELING THE IMPACT OF INTERNET ATM
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Eroglu et al (2001) proposed a typo
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playfulness (enjoy visiting Web sit
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H2: When consumers surf the Web, th
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significantly explain attitude towa
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Involvement toward an ad based on v
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usefulness and the resourcefulness
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3.2.2.2. Involvement The final comp
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environmental cues on purchase beha
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6. Test of Hypotheses [Insert table
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Cacioppo, Schumann, 1983; Petty and
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Pelsmacker et al, 1998). ATTI is li
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improvements are brought into navig
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Cho, C.H.: How Advertising Works on
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Liu, C. and Arnett, K.P. Exploring
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Rose, G., Khoo, H. and Straub, D.W.
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Table 1: Results of Confirmatory Fa
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Table 2: Full Structural Model Fit
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EXPB� INV H7b NS 0.080 0.062 0.00
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230
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MAPPING RETAILING ENTREPRENEUR DECI
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Attempts to use a framework to find
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attempts resulting in failure are n
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included in this sentence would be
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Detailed causal maps are needed in
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Start-up. Details of the stream of
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more successful when they avoid big
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Axelrod, Robert (1976), "The Cognit
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1. Brian Shore starts several + 2.
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+ 1. B.S. ‘Maximizes use of fryin
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degree of importance consumers plac
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initial use of the word “convenie
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In the decision-making process, tim
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at home 24 hr/7 days a week (Hofack
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Figure 1 about here ---------------
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the organization and design of the
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ehavior courses participated as bot
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convenience is different for the tw
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should seek to establish a similar
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obtained a small sample size of onl
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Dunn DT, Thomas CA, Lubawski JL. Pi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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Customer-to-customer interaction is
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Second, we need to find out the opt
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esponse to the behavior of other cu
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ewards (Swinyard 1993). A customer
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Values may be defined as beliefs th
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find out the optimal combination of
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Taguchi recommends the use of signa
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epresent higher tolerance of incomp
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estaurant where they can escape inc
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Three significant interaction terms
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McGrath, Mary Ann, Otnes, Cele, (19
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Table…2 Tests of Between-Subjects
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Figure…2 (a) Combination of L4 Ta
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