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Table 5<br />

Correlations, Means, and Standard Deviations of Scale Items for In-store Shoppers<br />

Item A1 A2 A3 A4 S1 S2 S3 S4 H1 H2 H3 H4 H5 H6 T1 T2 T3 T4 T5 P1 P2 P3<br />

Acc1 1<br />

Acc2 .63 1<br />

Acc3 .49 .50 1<br />

Acc4 .73 .54 .40 1<br />

Sear1 .37 .41 .40 .31 1<br />

Sear2 .26 .29 .25 .21 .63 1<br />

Sear3 .23 .32 .30 .16 .67 .60 1<br />

Sear4 .27 .35 .34 .21 .63 .53 .80 1<br />

Help1 .20 .12 .10 .18 .38 .38 .38 .33 1<br />

Help2 .17 .14 .06 .10 .39 .41 .39 .35 .70 1<br />

Help3 .18 .17 .12 .11 .41 .48 .42 .37 .68 .81 1<br />

Help4 .19 .17 .07 .10 .40 .38 .38 .38 .70 .83 .78 1<br />

Help5 .18 .15 .07 .08 .35 .36 .39 .37 .66 .85 .75 .90 1<br />

Help6 .15 .11 .06 .14 .36 .40 .41 .38 .69 .76 .72 .84 .82 1<br />

Tran1 .21 .28 .23 .12 .37 .33 .22 .31 .25 .31 .35 .27 .26 .22 1<br />

Tran2 .21 .24 .22 .13 .33 .43 .33 .34 .29 .34 .42 .31 .29 .32 .83 1<br />

Tran3 .18 .22 .23 .11 .32 .42 .32 .32 .26 .31 .39 .27 .27 .27 .84 .93 1<br />

Tran4 .12 .12 .22 .03 .31 .38 .26 .36 .27 .28 .35 .28 .23 .25 .79 .77 .81 1<br />

Tran5 .18 .20 .17 .10 .29 .41 .30 .29 .26 .32 .39 .28 .25 .25 .83 .90 .93 .82 1<br />

Pos1 .07 .10 .03 .05 .27 .39 .27 .22 .39 .46 .56 .42 .44 .43 .30 .41 .36 .30 .37 1<br />

Pos2 .27 .24 .20 .16 .35 .36 .31 .30 .23 .30 .34 .20 .25 .21 .41 .46 .49 .40 .46 .49 1<br />

Pos3 .21 .25 .16 .13 .35 .42 .32 .33 .33 .29 .39 .24 .30 .30 .32 .39 .37 .29 .32 .57 .47 1<br />

Mean 5.6 5.9 5.8 5.3 5.8 5.8 5.9 6.0 6.0 5.7 5.8 6.0 5.8 5.9 5.1 5.3 5.1 5.2 5.1 6.0 5.0 5.8<br />

SD 1.4 1.2 1.3 1.7 1.1 1.2 1.2 1.0 1.4 1.5 1.5 1.3 1.3 1.3 1.5 1.6 1.6 1.7 1.7 1.3 1.8 1.5<br />

n=241<br />

Table 6<br />

Correlations, Means, and Standard Deviations of Scale Items for Online Shoppers<br />

Item A1 A2 A3 A4 S1 S2 S3 S4 S5 T1 T2 T3 P1 P2 P3 P4<br />

Acc1 1<br />

Acc2 .64 1<br />

Acc3 .77 .79 1<br />

Acc4 .85 .72 .86 1<br />

Sear1 .56 .66 .62 .59 1<br />

Sear2 .51 .67 .67 .55 .76 1<br />

Sear3 .47 .66 .60 .52 .78 .74 1<br />

Sear4 .29 .51 .38 .37 .52 .51 .71 1<br />

Sear5 .29 .46 .33 .28 .48 .59 .67 .77 1<br />

Tran<br />

1<br />

.24 .53 .34 .33 .43 .58 .48 .38 .42 1<br />

Tran<br />

2<br />

.16 .48 .26 .21 .39 .55 .49 .46 .54 .93 1<br />

Tran .15 .42 .27 .22 .37 .50 .48 .43 .50 .92 .93 1<br />

3<br />

Pos1 .44 .45 .46 .42 .62 .65 .50 .30 .42 .54 .47 .43 1<br />

Pos2 .41 .63 .56 .48 .60 .66 .51 .41 .43 .61 .53 .55 .74 1<br />

Pos3 .47 .47 .59 .52 .51 .59 .49 .20 .19 .38 .29 .29 .71 .70 1<br />

Pos4 .41 .35 .51 .43 .53 .48 .41 .19 .16 .31 .24 .24 .72 .65 .81 1<br />

Mean 6.5 6.6 6.5 6.6 6.2 6.3 6.2 6.3 6.3 5.7 5.7 5.6 6.4 5.9 6.2 6.4<br />

SD .89 .70 .80 .82 .91 .98 .91 .85 .88 1.2 1.4 1.3 .80 1.2 1.2 1.1<br />

51

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