Quality, value, satisfaction, trust, a

Figure…2 (a)
Combination of L4 Taguchi Arrays
Outer Array
1 2 2 1
1 2 1 2
Inner Array 1 1 2 2
1 1 1
1 2 2
2 1 2
2 2 1
Figure…2 (b)
Re-arrangement of L4 Taguchi Arrays into Design Profiles
Ru
n
Control Over
Activities
Control Over
Outcome
Expectation
s
Personal Value
System
Mood Involvement
1
No No No Conservative Bad Low
2
No No No Conservative Good High
3
No No No Progressive Bad High
4 No No No Progressive Good Low
5 No Yes Yes Conservative Bad Low
6 No Yes Yes Conservative Good High
7 No Yes Yes Progressive Bad High
8 No Yes Yes Progressive Good Low
9 Yes No Yes Conservative Bad Low
10 Yes No Yes Conservative Good High
11 Yes No Yes Progressive Bad High
12 Yes No Yes Progressive Good Low
13 Yes Yes No Conservative Bad Low
14 Yes Yes No Conservative Good High
15 Yes Yes No Progressive Bad High
16 Yes Yes No Progressive Good Low
High, Yes, Good, Progressive = + in design Matrix
Low, No, Bad, Conservative= - in design Matrix
306