Quality, value, satisfaction, trust, a

we used triangulation with other works on the same topic. Results would be further validated by
using triangulation with shopper’s discourses about their own behaviour.
The second limit concerns the use of women’s clothing zones of different retail chains. Some
external factors (spaces surrounding the shopping area, types of products, atmospheric elements)
may have challenged the validity of the study of spatial configuration’s influence on
appropriation strategies. Although we have tried to neutralise the influence of these external
factors by comparing the shopping contexts of the different spaces studied, confirmatory studies
should compare the zones of stores of a same retail chain.
The theoretical contribution of these studies is twofold.
Firstly, they show that the physical environment-shopper interaction is not only mediated by the
internal states of the person. Body mobility in the shopping environment is a key element in the
creation of experience and attachment to a place. The study supports works that have proposed
that consumers are active in the consumption process (Holt, 19995; Holbrook, 1999). Moreover,
consumer research seems to focus on the study of internal states, neglecting physical behaviours’
analyse. Our studies illustrate the role of the body in the relational process with consumption
objects (store being a specific consumption object). This work leads us to plead for a greater
consideration of the role of the body in the understanding of the consumption process.
Secondly, this research shows that spatial configuration is an influent dimension of physical
environment. It influences shopping experience. Thus, the shopping environment does not only
influence behaviour through sensorial stimuli. Store space management should then include two
dimensions: one dealing with the management of sensorial cues, the other dealing with spatial
configuration.
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