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Table 1: Results of Confirmatory Factor Analysis (after Deletions)<br />

Constructs Items % of<br />

CHPS<br />

STR<br />

EFF<br />

ENT<br />

INFO<br />

Navigational problems are limited<br />

Easy keywords to find information are used<br />

Product information is immediately accessible<br />

There is linkage to sites with relevant information<br />

It allows a great overview of its structure<br />

The structure is straightforward<br />

Information is not repetitive<br />

Information is superficial<br />

Information is accurate<br />

Information is up-to-date<br />

Exciting site<br />

Imaginative site<br />

Entertaining site<br />

Attractive site<br />

Useful site<br />

Resourceful site<br />

ATTI Surfing this Web site is an excellent way for me to spend my time<br />

I was smiling while I was exploring this Web site<br />

I was part of a like-minded group of people while using this Web site<br />

This Web site is an essential tool<br />

This Web site was a playful experience<br />

Compared with other Web sites, I would rate this one as the best<br />

EXPB When I hear about a new Web site, I'm always eager to check it out<br />

Surfing the Web to see what’s new is a waste of my time<br />

I like to browse the Web and find out about the latest sites<br />

224<br />

variance<br />

56.9<br />

Factor<br />

loadings<br />

0.752<br />

0.721<br />

0.607<br />

0.597<br />

78.9 0.886<br />

59.3<br />

67.6<br />

0.783<br />

0.509<br />

0.810<br />

0.913<br />

0.805<br />

0.897<br />

0.818<br />

0.690<br />

0.467<br />

86.5 0.677<br />

59.1<br />

0.468<br />

0.540<br />

0.792<br />

0.731<br />

0.844<br />

0.414<br />

0.614<br />

0.666<br />

Cronbach<br />

alpha<br />

0.78<br />

0.72<br />

0.63<br />

0.84<br />

0.84<br />

0.88

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