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Quality, value, satisfaction, trust, a

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- In the passive ludic space, no particular strategy stood out. H2 is rejected<br />

- In the functional space, there are more functional utilitarian strategies. H3 is accepted.<br />

As we noticed differences in certain control variables, we checked if the results were still valid, whilst<br />

controlling these variables. We tested the hypothesis for each of the <strong>value</strong>s of the control variables for<br />

which there was a difference between stores (table 9).<br />

Conditions of Khi-2 are not fulfilled in the case of planned purchase. In every other case,<br />

conditions are fulfilled. Significant differences are found for each <strong>value</strong> of every control<br />

variable. H1 and H3 are in all cases accepted. H2 is in all cases rejected.<br />

Variables Signification % theoretical number under 5<br />

Grocery shopping after<br />

Yes 0.01

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