Quality, value, satisfaction, trust, a

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them make their purchase decision. Search convenience is “the speed and ease with which consumers identify and select products they wish to buy” (Seiders, Berry, and Gresham 2000, p. 83), and includes effective interactive customer systems, store design and layout, product displays, store signage, and knowledgeable salespeople. Search convenience is extremely important for retailers operating virtual stores. One of the greatest consumer benefits of shopping online is the advanced search capability and the ease with which consumers can locate product information (Hof 2001; Shop.org 2001; Burke 2002). Wolfinbarger and Gilly (2001, p. 35) support this by stating that the “the online medium facilitates utilitarian behavior as search costs for product information are dramatically reduced.” Thus, shopping on the Internet facilitates search convenience. Possession convenience. Seiders, Berry, and Gresham (2000, p. 85) define possession convenience as “the speed and ease with which consumers can obtain desired products.” Included within the domain of possession convenience are in-stock merchandise, timely production, and timely delivery of merchandise. One of the main reasons why consumers choose traditional stores over virtual stores is the ability to actually leave the store with the desired product. Online shoppers must wait for their order to be processed and then wait for delivery to their home or office. For consumers shopping online, low possession convenience may be seen as a cost rather than a benefit. Transaction convenience. Transaction convenience is defined as “the speed and ease with which consumers can effect or amend transactions” (Seiders, Berry, and Gresham 2000, p. 86) and includes the checkout process as well as the return process. Hence, transaction convenience addresses the ease of doing business with a retailer during and/or after the act of purchase. One benefit of online shopping is that consumers never have to wait in line at virtual stores, thus enhancing transaction convenience (Wolfinbarger and Gilly 2001). Traditional stores as well as virtual stores with quick checkouts and easy return policies also rank high in transaction convenience. 32
The four dimensions of retail convenience share a common element - they each save the consumer time and effort in a unique way. Whether shopping online or in a physical store, consumers seek these various convenience dimensions to reduce time and effort costs associated with consumer decision-making. The next section addresses the different models of retail convenience for each shopping format. A Model of Retail Convenience for In-Store and Online Shoppers Consumers often cite convenience as a major benefit of shopping online (Szymanski and Hise 2000; Hoffman 2000; Childers, Carr, Peck, and Carson 2001; Wolfinbarger and Gilly 2001). We argue that a consumer’s preference for a specific type of convenience influences his or her preference for a particular shopping format - either online or at a traditional store. Figure 1 contains the hypothesized models to be tested in this study. -------------------------------- Figure 1 about here -------------------------------- As the dimensions of convenience have only begun to be examined empirically, the first hypothesis relates to the different structures of retail convenience for in-store and online shoppers. We concur with Seiders, Berry, and Gresham (2000) that there exists four distinct dimensions of retail convenience. For traditional in-store shoppers, we feel an additional dimension of convenience should be considered. Hoffman (2000) found that in-store shoppers consider it convenient to ask for and receive assistance from a salesperson in making a purchase, especially if the consumer lacks the necessary information to complete the purchase himself. Particularly for purchases that require extensive problem solving, if the consumer lacks the necessary information, he will seek that information from expert problem solvers like knowledgeable salespeople (Dunn, Thomas, and Lubawski 1981; Hoffman 2000). Thus, “assisted search,” defined as the speed and ease with which consumers identify and select products they wish to buy due to assistance from a salesperson, is an additional convenience dimension applicable to traditional retailers. It is not 33
Page 1 and 2: Volume 2 Contents: A Global Examina
Page 3 and 4: A Global Examination Of Relationshi
Page 5 and 6: and to measure them simultaneously
Page 7 and 8: customers’ total consumption expe
Page 9 and 10: From product perceived quality towa
Page 11 and 12: cumulative, or a combination of the
Page 13 and 14: trust4 -.68 commit1 .59 commit2 .51
Page 15 and 16: we observed that the least correlat
Page 17 and 18: outside of the consumption experien
Page 19 and 20: REFERENCES Anderson Eugene W., Forn
Page 21 and 22: Holbrook Morris B. Consumer Value:
Page 23 and 24: APPENDIX 1. DESCRIPTION OF THE ITEM
Page 25 and 26: An Empirical Examination of Retail
Page 27 and 28: This paper is organized in the foll
Page 29 and 30: Human and cognitive effort has been
Page 31: Seiders, Berry, and Gresham (2000)
Page 35 and 36: 2000). In-store shoppers receive th
Page 37 and 38: process resulted in slightly differ
Page 39 and 40: examine the dimensionality of these
Page 41 and 42: Seiders, Berry, and Gresham’s (20
Page 43 and 44: used, and the respondents were all
Page 45 and 46: Enis BM, Roering KJ. Product classi
Page 47 and 48: Table 1 Dimensions of Convenience G
Page 49 and 50: Table 3 Retail Convenience Scale Re
Page 51 and 52: Table 5 Correlations, Means, and St
Page 53: Error! Figure 1 Retail Convenience
Page 56 and 57: and Novak, 1996; Hammond, McWilliam
Page 58 and 59: and Hirschman, 1982, p 132). These
Page 60 and 61: interpretations of, all factors par
Page 62 and 63: the hedonic aspects of the online s
Page 64 and 65: satisfaction (Oliver, 1980; Westbro
Page 66 and 67: H6). It involves performing a multi
Page 68 and 69: Differences between the “shopping
Page 70 and 71: (Hypothesis 5) and online shopping
Page 72 and 73: demonstrates the importance of meas
Page 74 and 75: Dabholkar, Pratibha A. Incorporatin
Page 76 and 77: Mano Haim Elliott Michael T. Smart
Page 78 and 79: Zeithaml V., Parasuraman A. Malhotr
Page 80 and 81: 1. Introduction Like inseparability
Page 82 and 83:
specific attributes. Dealing with p
Page 84 and 85:
2.2. Perceived Difficulty of Evalua
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and mentally intangible a product/s
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2.4.1. Knowledge and Intangibility
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category, we included both generic
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goods exhibit higher levels of phys
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5.1. Intangibility: Brand and Gener
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greater involvement with the purcha
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with generality, may also affect co
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Berry LL, Clark T. Four ways to mak
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Laroche M, Bergeron J, Goutaland C.
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Questionnair es Questionnaire 1 Que
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Table 3 Results of factor analysis
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Table 4 Summary of results 108
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Table 5 Stepwise multiple regressio
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Table 8 Stepwise multiple regressio
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114
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Intangibility Physical intangibilit
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net income of 94% and 119%, respect
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this, it is not surprising that eBa
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frequently referred to as feedback
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An auction participants’ feedback
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The objective of study one was to i
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excerpts that were selected and fus
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Consumers believed that sellers wit
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negative feedback could be me,” a
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idder should read the praises too b
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first study focused on one class of
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Rothkopf, Joydeep Srivastava, Rami
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Industrial Economics. 50:3. 337-349
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http://www.laxshopper.com/index.htm
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144
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Firstly, the consumer is supposed t
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For the psycho-sociology of environ
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To analyse appropriation strategies
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The second strategy is the most ela
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From the appropriation perspective
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To test these hypotheses we selecte
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Glace Glace Chart 4. Spatial config
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Chart 5b. Spatial configuration of
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No differences between the three di
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appropriation strategies adopted by
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A matrix of space management can th
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Holbrook M.B. (1999), Introduction
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Asymmetric Quality Tier Competition
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Wisniewski (1989) proposed a theory
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alternatives prior to the choice de
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decrease in tradeoff when L reduces
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As Bronnenberg and Wathieu (1996) u
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Those conceptually based utility fu
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ecent existing research (Sivakumar
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increased by 10% (conceptually the
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REFERENCES Allenby GM. A unified ap
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Table 1. Estimation Results _______
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Q U A L I T a H H’ x b PRICE 190
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MODELING THE IMPACT OF INTERNET ATM
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Eroglu et al (2001) proposed a typo
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playfulness (enjoy visiting Web sit
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H2: When consumers surf the Web, th
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significantly explain attitude towa
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Involvement toward an ad based on v
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usefulness and the resourcefulness
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3.2.2.2. Involvement The final comp
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environmental cues on purchase beha
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6. Test of Hypotheses [Insert table
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Cacioppo, Schumann, 1983; Petty and
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Pelsmacker et al, 1998). ATTI is li
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improvements are brought into navig
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Cho, C.H.: How Advertising Works on
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Liu, C. and Arnett, K.P. Exploring
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Rose, G., Khoo, H. and Straub, D.W.
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Table 1: Results of Confirmatory Fa
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Table 2: Full Structural Model Fit
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EXPB� INV H7b NS 0.080 0.062 0.00
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230
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MAPPING RETAILING ENTREPRENEUR DECI
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Attempts to use a framework to find
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attempts resulting in failure are n
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included in this sentence would be
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Detailed causal maps are needed in
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Start-up. Details of the stream of
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more successful when they avoid big
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Axelrod, Robert (1976), "The Cognit
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1. Brian Shore starts several + 2.
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+ 1. B.S. ‘Maximizes use of fryin
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degree of importance consumers plac
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initial use of the word “convenie
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In the decision-making process, tim
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at home 24 hr/7 days a week (Hofack
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Figure 1 about here ---------------
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the organization and design of the
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ehavior courses participated as bot
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convenience is different for the tw
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should seek to establish a similar
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obtained a small sample size of onl
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Dunn DT, Thomas CA, Lubawski JL. Pi
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Table 1 Dimensions of Convenience G
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Table 3 Retail Convenience Scale Re
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Table 5 Correlations, Means, and St
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Error! Figure 1 Retail Convenience
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Customer-to-customer interaction is
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Second, we need to find out the opt
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esponse to the behavior of other cu
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ewards (Swinyard 1993). A customer
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Values may be defined as beliefs th
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find out the optimal combination of
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Taguchi recommends the use of signa
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epresent higher tolerance of incomp
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estaurant where they can escape inc
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Three significant interaction terms
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McGrath, Mary Ann, Otnes, Cele, (19
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Table…2 Tests of Between-Subjects
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Figure…2 (a) Combination of L4 Ta
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