17.01.2013 Views

Quality, value, satisfaction, trust, a

Quality, value, satisfaction, trust, a

Quality, value, satisfaction, trust, a

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

REFERENCES<br />

Allenby GM. A unified approach to identifying, estimating and testing demand structures with aggregate<br />

scanner data. Mark Sci 1989;8(3):265-280.<br />

Allenby GM, Rossi PE. <strong>Quality</strong> perceptions and asymmetric switching between brands. Mark Sci<br />

1991;10(3):185-204.<br />

Ben-Akiva M, Lerman S. Discrete choice analysis. Cambridge (MA): M.I.T. Press, 1985.<br />

Bettman JR. Relationship of information-processing attitude structures to private brand purchasing<br />

behavior. J Appl Psychol 1974;59(1):79-83.<br />

Blattberg RC, Wisniewski KJ. Price-induced patterns of competition. Mark Sci 1989;8(4):291-310.<br />

Bronnenberg B, Wathieu L. Asymmetric promotion effects and brand positioning. Mark Sci<br />

1996;15(4):379-394.<br />

Burger PC, Schott B. Can private brand buyers be identified? J Mark Res 1972;9(2):219-222 (May).<br />

Carpenter GS, Cooper LG, Hanssens DM, Midgley DF. Modeling asymmetric competition. Mark Sci<br />

1988;7(4):393-412.<br />

Coe B. Private versus national preference among lower and middle-income consumers. J Retailing<br />

1971;4(3):61-72.<br />

Fader PS, Lattin JM. Accounting for heterogeneity and nonstationarity in a cross-sectional model of<br />

consumer purchase behavior. Mark Sci 1991;12(3):304-317.<br />

Gale BT. Managing customer <strong>value</strong>. New York (NY): The Free Press, 1994.<br />

Guadagni PM, Little JDC. A logit model of brand choice calibrated on scanner data. Mark Sci<br />

1983;2:203-38 (Summer).<br />

Hardie B, Johnson E, Fader P. Modeling loss aversion and reference dependence effects on brand choice.<br />

Mark Sci 1993;12(4):378-394.<br />

Hoch SJ. How should national brands think about private labels? Sloan Manage Rev 1996;37(2):89-96.<br />

Hoch SJ, Dreze X, Purk M. EDLP, hi-lo, and margin arithmetic. J Mark 1994;58(4):16-29 (October).<br />

Hollman F, Lynch J. Relative <strong>value</strong> theory: an analytic model of contextual choice analysis. Working<br />

Paper, University of Florida, 1997.<br />

Kamakura WA, Russell GJ. A probabilistic choice model for market segmentation and elasticity structure.<br />

J Mark Res 1989;26(4):379-390 (November).<br />

Kumar V, Leone RP. Measuring the effect of retail store promotions on brand and store substitution. J<br />

Mark Res 1988;35(2):178-185 (May).<br />

Lal R, Rao R. Supermarket competition: the case of every day low pricing. Mark Sci 1997;16(1):60-80.<br />

186

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!