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een belangrijke rol, ze combineren vakkennis met de
liefde en passie voor hun eigen producten.
Door de economische crisis gaan steeds meer
mensen terug naar hun lokale roots en heeft men
behoefte aan aandacht en oprechtheid. Hier ligt een
kans voor merken om op in te spelen en en daarmee ook ook
aankomende jaren succesvol te zijn!
Markus Konings
directeur/eigenaar Sandenburg concept creation
NAAR INHOUD/TO CONTENT
RETAIL
HEROES
ACCORDING
TO MARKUS
Media Markt
Media Markt is a true shopping
paradise for the fan of gadgets
and media. It is clever how this
chain manages to offer all types
of media against a very competitive
price tag. To distinguish itself
as the mediaspecialist, Mediamarkt
has launched MediaPedia,
a digital encyclopedia. By doing
this, the company has managed
to integrate internet in the
stores.
Zara
People who care to dress
smartly for less money, should
certainly visit the new fl agshipstore
of Zara in the city of
Utrecht. The retailer offers in its
stores and online an experience.
At Zara students, fashion
conscious families as well as the
real fashionista’s feel at home
and fi nd what they are looking
for.
G-Star
Each time I enter the New York
store of G-Star Raw in Soho, I
can’t help but feeling proud. This
Dutch designers fashionbrand
has managed to become a globally
renowned brand. In the
stores the tough looking and
dearing brand identity has been
executed in every detail and
with the highest quality. A challenge
is the online presence of
G-Star. In stark contrast to the
experience the stores offer, the
website is rather dull and needs
more attention.
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