Maritime Trade and Transport - HWWI
Maritime Trade and Transport - HWWI
Maritime Trade and Transport - HWWI
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dern technologies, <strong>and</strong> a productive component supplier industry in the immediate vicinity of<br />
the shipyards. Japan has dedicated itself to building bulk freighters for the domestic market, as<br />
well as oil <strong>and</strong> gas tankers. In container ships, it is gradually losing market shares to South<br />
Korea. Japan’s shipbuilding industry is currently undergoing a transformation process.<br />
The result will be a greater degree of automation in production, lower building capacities,<br />
<strong>and</strong> shipyard mergers. In 1976, following the first oil crisis, the inflated shipbuilding market<br />
began to collapse. Within three years, dem<strong>and</strong> <strong>and</strong> production were cut in half <strong>and</strong> prices fell<br />
steeply. Rationalization, nationalization <strong>and</strong> subsidies became the buzzwords of the era. At the<br />
same time, South Korea developed into a new competitor. In 1970, this country had practically<br />
no shipbuilding industry, <strong>and</strong> 20 years later it had outstripped all of the European countries.<br />
While low dem<strong>and</strong> forced Europe <strong>and</strong> Japan to cut back on capacities in the 1980s, South<br />
Korea erected new building berths as the foundations for its world market supremacy. With -<br />
out massive cash injections by the state <strong>and</strong> advantageous financing terms, this would not<br />
have been possible.<br />
The much desired upswing in the dem<strong>and</strong> for ships began to emerge in the early 1990s.<br />
Asia’s large shipyards profited especially from this positive impetus. The trend toward series<br />
shipbuilding reduced planning <strong>and</strong> development costs, <strong>and</strong> it enabled economies of scale <strong>and</strong><br />
a steep learning curve. Contrary to expectations, the profitability of the shipyards did not<br />
improve. Despite rising dem<strong>and</strong>, the prices for new ships sank. The need for replacements for<br />
the ships that had been built during the boom of the 1970s had been predicted. South Korea<br />
prepared by amassing enormous capacities, Japan reactivated plants that had been shut down,<br />
<strong>and</strong> China entered the market. The Asian crisis of 1998 had dramatic consequences for South<br />
Korea’s export-oriented shipbuilding sector. Currency effects alter the profitability of shipyards<br />
considerably, since ships are priced <strong>and</strong> invoiced in U.S. dollars. The depreciation of the won<br />
thus abruptly doubled profits from delivered ships <strong>and</strong> permitted the shipyards to substantially<br />
reduce their prices for new vessels. The deluge of orders caused Korea’s world market share<br />
to skyrocket from 25% (1998) to 36% (2000). The downside was the rise in cost for labor <strong>and</strong><br />
raw materials. Many of the shipyards that were seriously in debt became overextended. To<br />
utilize capacities, they began to offer new ships under cost. The resulting legal action filed by<br />
the EU with the WTO was rejected last year. It became evident that the WTO regulations do<br />
not effectively combat unfair pricing practices. South Korea now specializes in large tonnages,<br />
primarily container ships <strong>and</strong> products tankers, as well as technologically sophisticated LNG<br />
tankers. Its goal is to gain market shares in more profitable segments, such as passenger shipping.<br />
South Korea’s shipbuilding industry is dominated by five major shipyards, which comm<strong>and</strong><br />
72% of the Bloomberg World Shipbuilding Index. 45<br />
45 See Nonstop (2005a), Heseler (2000).<br />
Berenberg Bank · <strong>HWWI</strong>: Strategy 2030 · No. 4<br />
107