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5 Boroughs Partnership NHS Foundation Trust Annual ... - Monitor

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112<br />

The Booth continues to be a key tool in our award-winning campaign to<br />

challenge stigma. We are now working with schools and young people to<br />

capture their views both before and after they have received the lessons<br />

that are incorporated within our educational packs.<br />

3.7.6 Sticks and Stones Campaign<br />

Our ‘Sticks and Stones’ campaign to challenge mental health and learning<br />

disability-related stigma received two commendations in 2011, from the<br />

Association of Healthcare Communications and Marketing and ChaMPS<br />

Public Health Network.<br />

During the reporting year we succeeded in achieving a very specific<br />

behavioural goal designed to improve the mental well-being of our service<br />

users - collecting 106,577 pledges on our online petition not to use words<br />

like ‘nutter’ to describe people with mental ill-health and learning<br />

disabilities.<br />

We created 2.3 million opportunities for people to read stories about<br />

mental health and learning disabilities in the media – helping to reduce<br />

stigma by promoting greater public awareness and understanding of<br />

conditions like Personality Disorder.<br />

Specially-designed educational packs produced with the input of teacher<br />

volunteers are currently being delivered in schools across our footprint.<br />

The packs include lesson plans and activities for children aged four to 16 -<br />

supporting teachers to improve the quality of education young people<br />

receive around mental health and learning disabilities.<br />

We have increased our Corporate <strong>Partnership</strong> membership to more than<br />

30 employers – working with them to embed the campaign values within<br />

their workplaces and improve the quality of support they provide to<br />

employees with mental ill-health.<br />

3.8 Key messages from external stakeholders for 2011-12<br />

3.8.1 Messages from St Helens OSC<br />

Support the quality priorities identified for 2012-13<br />

Would welcome further updates of progress against the priorities<br />

indicators throughout the year<br />

Would welcome information specific to St Helens<br />

Areas of interest are patient safety, falls and safeguarding.<br />

<strong>Annual</strong> Report and <strong>Annual</strong> Accounts 2011-12

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