Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
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What we don’t know…<br />
• Whether the current design, programm<strong>in</strong>g and other<br />
characteristics of c<strong>in</strong>emas best meet diverse audience needs at<br />
the present time.<br />
• What deters older people (55 plus) from visit<strong>in</strong>g the c<strong>in</strong>ema and<br />
how their <strong>in</strong>terest <strong>in</strong> film can be re-ignited.<br />
• The size and demographics of the gay/lesbian film audience and<br />
their film preferences<br />
• The film preferences of m<strong>in</strong>ority ethnic people (other than a<br />
small amount of <strong>in</strong>formation about the most popular films).<br />
• The demographics of small and medium-sized audience films<br />
(<strong>in</strong> c<strong>in</strong>ema, DVD, television and the Internet).<br />
• The demographics of the DVD audience.<br />
• The access of diverse audiences <strong>to</strong> archive films.<br />
• Whether the audience for film is differentiated on religious l<strong>in</strong>es.<br />
• Detailed <strong>in</strong>formation about UK national/regional film audiences.<br />
• The size and demographics of the Internet/mobile audience for<br />
film and how this affects traditional methods of view<strong>in</strong>g film.<br />
Priorities for action…<br />
• Improve the match<strong>in</strong>g of diverse demand (especially for British<br />
films) with film product, for example by:<br />
C:\Documents and Sett<strong>in</strong>gs\mcorless\Desk<strong>to</strong>p\Intranet\<strong>Barriers</strong> <strong>to</strong> <strong>Diversity</strong> <strong>in</strong> <strong>Film</strong>_DS_RB 20 <strong>Aug</strong><br />
<strong>07</strong>.doc<br />
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