Barriers to Diversity in Film – A Research Review – Aug 07

general population (perhaps excluding over 75s) this still equates to
£2 million at the box office. If the deaf and hard of hearing population
attended as frequently as the rest of the population, this would equate
to 6.4 million more annual admissions or about £19 million at the box
office. There are 9 million deaf and hard of hearing people in the UK
and 2 million blind or partially sighted people, so significant numbers
of these communities are under-served and improving access
represents a good market opportunity.
4.3.6 How audiences select films
Manual workers see film as entertainment, compared to higher
occupational groups who expect more cerebral stimulus from art
house films and want to support independent companies. Film
generally is consumed largely though broadcast media, such as
television, DVD and videos (Bennett et al 2005). The role of the critic
can make a big difference. Many people report that they receive their
information about film through television and radio reviews (BFI 2000).
Choice of film was also influenced by a good story line, followed by
who stars in films.
Most films are usually assigned an identity of being either major or
independent (Zuckerman and Kim 2003). These authors carried out an
analysis of 396 feature films released in 1997 which showed films
attracted a larger audience when critics specialising in major releases
reviewed the film and categorised it for the mass market. These films
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