Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
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6.2 The bus<strong>in</strong>ess context<br />
Recent <strong>in</strong>terest <strong>in</strong> the bus<strong>in</strong>ess benefits of pursu<strong>in</strong>g proactive<br />
<strong>in</strong>itiatives on diversity has gathered momentum <strong>in</strong> the private and<br />
public sec<strong>to</strong>rs. The Government, the London Development Agency<br />
(LDA) and the European Commission have all produced arguments on<br />
the bus<strong>in</strong>ess case for diversity (www.dti.gov.uk;<br />
www.lda.gov.uk/server/show/nav00100200300f004; European<br />
Commission 2005). Various f<strong>in</strong>ancial <strong>in</strong>stitutions such as Lloyds TSB<br />
and HSBC have formulated arguments for the bus<strong>in</strong>ess case. For<br />
example, HSBC’s advertis<strong>in</strong>g about valu<strong>in</strong>g other cultures and thus<br />
design<strong>in</strong>g their bank<strong>in</strong>g services accord<strong>in</strong>gly is a visible <strong>in</strong>dication of<br />
their position. <strong>Research</strong> <strong>in</strong><strong>to</strong> how best <strong>to</strong> market bank<strong>in</strong>g services <strong>to</strong><br />
m<strong>in</strong>ority ethnic groups has also been done. Us<strong>in</strong>g specific cultural<br />
understand<strong>in</strong>gs <strong>to</strong> market f<strong>in</strong>ancial services will <strong>in</strong>crease market share.<br />
These bus<strong>in</strong>ess arguments are based on changes <strong>in</strong> global<br />
demography, on chang<strong>in</strong>g patterns and spend<strong>in</strong>g powers of<br />
consumers and arguments about the contribution of diversity <strong>to</strong><br />
organisational effectiveness and f<strong>in</strong>ancial performance.<br />
C:\Documents and Sett<strong>in</strong>gs\mcorless\Desk<strong>to</strong>p\Intranet\<strong>Barriers</strong> <strong>to</strong> <strong>Diversity</strong> <strong>in</strong> <strong>Film</strong>_DS_RB 20 <strong>Aug</strong><br />
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