Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
Barriers to Diversity in Film – A Research Review – Aug 07
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7.5.7 Decision makers’ attitudes<br />
There is a lack of <strong>in</strong>formation about the range of decision makers’<br />
attitudes <strong>to</strong> and implementation of diversity strategies. The obvious<br />
solution for organisations is <strong>to</strong> <strong>in</strong>troduce tra<strong>in</strong><strong>in</strong>g programmes.<br />
However tra<strong>in</strong><strong>in</strong>g for managers <strong>in</strong> diversity and equality, separated<br />
from <strong>in</strong>terventions which embed organisational change, have not<br />
proved <strong>to</strong> be successful or otherwise (Bhavnani 2001). It may be more<br />
useful <strong>to</strong> run some workshops/or <strong>in</strong>dividual <strong>in</strong>terviews at a range of<br />
exist<strong>in</strong>g events, with results from this research <strong>to</strong> assess attitudes,<br />
with a view <strong>to</strong> persuad<strong>in</strong>g decision makers <strong>to</strong> implement diversity<br />
strategies.<br />
Skillset’s approach on portrayal of black and m<strong>in</strong>ority ethnic groups,<br />
which is part of the UK <strong>Film</strong> Council’s Leadership on <strong>Diversity</strong> Forum’s<br />
projects on diversity, will be illum<strong>in</strong>at<strong>in</strong>g <strong>in</strong> this context. One of three<br />
projects supported by the Forum is on portrayal (see 7.6.3 below) and<br />
seeks <strong>to</strong> engage decision makers <strong>in</strong> debates about on-screen content.<br />
Discussion groups with key people will be arranged at exist<strong>in</strong>g events,<br />
such as the Cannes <strong>Film</strong> Festival.<br />
7.5.8 Audiences’ views<br />
We know little about whether the current design, programm<strong>in</strong>g and<br />
other characteristics of c<strong>in</strong>emas best meet diverse audience needs at<br />
the present time.<br />
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