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Barriers to Diversity in Film – A Research Review – Aug 07

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7.5.7 Decision makers’ attitudes<br />

There is a lack of <strong>in</strong>formation about the range of decision makers’<br />

attitudes <strong>to</strong> and implementation of diversity strategies. The obvious<br />

solution for organisations is <strong>to</strong> <strong>in</strong>troduce tra<strong>in</strong><strong>in</strong>g programmes.<br />

However tra<strong>in</strong><strong>in</strong>g for managers <strong>in</strong> diversity and equality, separated<br />

from <strong>in</strong>terventions which embed organisational change, have not<br />

proved <strong>to</strong> be successful or otherwise (Bhavnani 2001). It may be more<br />

useful <strong>to</strong> run some workshops/or <strong>in</strong>dividual <strong>in</strong>terviews at a range of<br />

exist<strong>in</strong>g events, with results from this research <strong>to</strong> assess attitudes,<br />

with a view <strong>to</strong> persuad<strong>in</strong>g decision makers <strong>to</strong> implement diversity<br />

strategies.<br />

Skillset’s approach on portrayal of black and m<strong>in</strong>ority ethnic groups,<br />

which is part of the UK <strong>Film</strong> Council’s Leadership on <strong>Diversity</strong> Forum’s<br />

projects on diversity, will be illum<strong>in</strong>at<strong>in</strong>g <strong>in</strong> this context. One of three<br />

projects supported by the Forum is on portrayal (see 7.6.3 below) and<br />

seeks <strong>to</strong> engage decision makers <strong>in</strong> debates about on-screen content.<br />

Discussion groups with key people will be arranged at exist<strong>in</strong>g events,<br />

such as the Cannes <strong>Film</strong> Festival.<br />

7.5.8 Audiences’ views<br />

We know little about whether the current design, programm<strong>in</strong>g and<br />

other characteristics of c<strong>in</strong>emas best meet diverse audience needs at<br />

the present time.<br />

C:\Documents and Sett<strong>in</strong>gs\mcorless\Desk<strong>to</strong>p\Intranet\<strong>Barriers</strong> <strong>to</strong> <strong>Diversity</strong> <strong>in</strong> <strong>Film</strong>_DS_RB 20 <strong>Aug</strong><br />

<strong>07</strong>.doc<br />

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