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Barriers to Diversity in Film – A Research Review – Aug 07

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Table 4.3 C<strong>in</strong>ema audience by gender and age 2006<br />

7-14 15-24 25-34 35 and over<br />

Male 9 18 10 16<br />

Female 7 13 8 19<br />

Total 16 31 18 35<br />

Source : UK <strong>Film</strong> Council Yearbook 2006-7<br />

4.3.4 Ethnicity and c<strong>in</strong>ema attendance<br />

In 1999, more than a quarter of African Caribbeans and South Asians<br />

went <strong>to</strong> the c<strong>in</strong>ema two <strong>to</strong> three times a month or more compared with<br />

10% of the population as a whole. There was also a correlation<br />

between go<strong>in</strong>g <strong>to</strong> the c<strong>in</strong>ema and affluence, as found <strong>in</strong> other studies.<br />

20% of all ethnic groups went no more than once a year, and a further<br />

20% never went <strong>to</strong> the c<strong>in</strong>ema at all (BFI 2000). The figures <strong>in</strong> Table<br />

4.4 were collected by different means and with different sample sizes;<br />

however, the table does <strong>in</strong>dicate the higher level of c<strong>in</strong>ema attendance<br />

among m<strong>in</strong>ority ethnic groups.<br />

Table 4.4 Frequency of visit<strong>in</strong>g c<strong>in</strong>ema by ethnicity<br />

General population<br />

(16+ ) - 1999<br />

89<br />

African Caribbeans &<br />

South Asians<br />

(16+) - 2000<br />

% %<br />

Once a week or more 2 8<br />

2/3 times a month 8 19<br />

C:\Documents and Sett<strong>in</strong>gs\mcorless\Desk<strong>to</strong>p\Intranet\<strong>Barriers</strong> <strong>to</strong> <strong>Diversity</strong> <strong>in</strong> <strong>Film</strong>_DS_RB 20 <strong>Aug</strong><br />

<strong>07</strong>.doc

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