Barriers to Diversity in Film – A Research Review – Aug 07

We need more information about under-represented groups’ opinions
on genres and whether these are useful categories. Likewise we know
little about how these audiences view portrayal of under-represented
groups in film. There are no studies of the relationship between
employment in the industry and a less stereotypical portrayal of
specific groups in question.
There is a need for better data about the age of cinema audiences.
Grouping cinema-goers as ‘over 35’ is not helpful when this
comprises the bulk of the population. We also need a better
understanding of what deters some groups from visiting the cinema; is
it the films on offer or cinemas themselves? More information is
needed on the access of diverse audiences to film on the Internet,
mobile platforms and video on demand.
7.5.9 Accessible cinema and developing audiences
More good practice examples of developing audiences are essential.
These should include not only making the cinema accessible in many
ways to specific under-represented groups, but also involving them in
critical discussions of film. Section 4.7 gives some good practice
examples of how cinemas have created better access for certain
specific groups whose attendance has increased. Engaging audiences
should also involve researching their opinions on whether under-
represented groups such as women screenwriters, minority ethnic
actors or disabled directors affect their decisions.
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