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Barriers to Diversity in Film – A Research Review – Aug 07

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Table 4.1 C<strong>in</strong>ema audience by gender<br />

Male % Female %<br />

See at least one film per year 60 60<br />

Go <strong>to</strong> the c<strong>in</strong>ema at least once a month 20 16<br />

(proportion of the population)<br />

Top 20 films (proportion of audience) 50 50<br />

Top UK films 55 45<br />

Total survey population 7+ 49 51<br />

Source : UK <strong>Film</strong> Council Statistical Year book 2006-7<br />

4.3.3 The age and social class of c<strong>in</strong>ema-goers<br />

The c<strong>in</strong>ema audience for the <strong>to</strong>p 20 films is relatively youthful (65% are<br />

under the age of 35 though they make up only 40% of the population)<br />

and skewed <strong>to</strong>wards the AB and C1 social groups (UK <strong>Film</strong> Council<br />

Yearbook 2006-7). The older part of the c<strong>in</strong>ema audience has grown<br />

substantially over the last decade - from 19 million <strong>to</strong> 38 million and<br />

from 14% <strong>to</strong> 24% of the <strong>to</strong>tal c<strong>in</strong>ema audience (UK <strong>Film</strong> Council<br />

Statistical Yearbook 2006-<strong>07</strong>:2)<br />

Look<strong>in</strong>g at age and gender <strong>to</strong>gether, it is <strong>in</strong>terest<strong>in</strong>g <strong>to</strong> note that,<br />

contrary <strong>to</strong> myth, women aged over 35 now form a larger part of the<br />

c<strong>in</strong>ema audience than males aged 15-24 (Tables 4.2 and 4.3):<br />

Table 4.2 C<strong>in</strong>ema audience by gender and age 2005<br />

7-14 15-24 25-34 35 and over<br />

C:\Documents and Sett<strong>in</strong>gs\mcorless\Desk<strong>to</strong>p\Intranet\<strong>Barriers</strong> <strong>to</strong> <strong>Diversity</strong> <strong>in</strong> <strong>Film</strong>_DS_RB 20 <strong>Aug</strong><br />

<strong>07</strong>.doc<br />

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