Unified Land Development Code - Town of Gilbert

esidential use.
GLOSSARY
Sign, Changeable Massage. A sign designed to permit change of copy mechanically or electronically,
including such signs where the change of copy is by remote or automatic means. Such signs which are
changed by electronic means include the following levels of operations:
Level (Static) - Signs which include no animation or effects simulating animation 'While the
sign is in operation, and where each message displayed on the sign is displayed for the minimum time frame
specified by the Design Review Board in connection with approval of the sign. Changes in sign copy
occur only in connection with the operation of turning the sign off and on, within the time frames
specified by the Design Review Board, or instantly.
Level 2 (Fade/Dissolve) - Signs which include static messages changed by means of varying
light intensity, limited to message changes where the first message gradually disappears simultaneous to
the gradual appearance of the second message (dissolve), or message changes where the first message
gradually disappears before the second message gradually appears (fade), 'With each message appearing
static with no animation effects for the minimum time frame specified by the Design Review Board in
connection with approval of the sign.
Level 3 (Travel/Scroll) - Signs which include messages changed by means of the appearance of
movement of the graphic elements of the sign message across the display surface, limited to messages
appearing to have such movement horizontally (traveling) or vertically (scrolling). Such signs include
static messages, displayed for the minimum time frames specified by the Design Review Board in
connection with approval of the sign before the change sequence occurs through traveling or scrolling,
and signs that utilize continuous traveling or scrolling.
Level 4 (Animation) - Signs which include messages changed by means of varying light
intensity or the appearance of movement of the graphic elements of the sign message across the display
surface.
Sign, Contractor or Subcontractor. The temporary signs which identify the contractor or
subcontractor engaged in the construction, reconstruction or repair of a building or buildings on a
parcel,
Sign, construction A temporary sign erected on the parcel on which construction is taking place, or will
take place within one year, indicating the names of the architects, engineers, landscape architects,
contractors or similar artisans, and the owners, financial supports, sponsors, and similar individuals or
firms having a role or interest with respect to the structure or project.
Sign, detached: Any sign supported wholly by the ground or a fence.
Sign, directional: A sign limited to directional messages such as entrance/exit -or direction
instruction to direct on-site traffic circulation. Directional signs intended for residential planned
developments may be on or off premise such as model home complex signs.
Sign, Directory . A sign intended to show the relative locations of or direction to the several
commercial or industrial activities within a shopping center or multiple use industrial or business
park, or multiple building residential complex.
Sign, district. A group of businesses in a specified area in the Town, which have been organized into
a coordinated group for the purpose of common signage and signage control.
Sign, face: The surface upon, against or through which the sign copy and! or graphic is displayed
or illustrated, not including: structural supports; monument base; architectural features of a building
or monument sign structure; nonstructural or decorative trim. "When a sign only
Glossary, Pg. 31
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