Pandemic Influenza Plan - Questar III

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Section 9: Communications I. Overview Effective communication of key messages to all audiences will be critical to successful implementation of a public health response to pandemic flu. Confirmation of a pandemic flu strain will require comprehensive public information strategies to address the communication needs of various target audiences. This section will detail audiences, messages, strategies and communications channels that will be utilized to provide effective public information and risk communication in the event of an influenza pandemic. This section will also include information for responding to highly pathogenic avian influenza (HPAI) strains in New York with potential to spread to humans, even if they have not developed pandemic potential. Importantly, this section begins by delineating preparedness messages that will set the stage for an effective pandemic response. Speed of communication is critical: The first message disseminated sets the stage for all future communications and speed of response is perceived as a reflection of the agency’s preparedness. Factual content of the message is also crucial: The public will want information and a recommendation for action steps to reduce their risk. Public concerns should be treated as legitimate and recognized for their ability to influence effectiveness of a pandemic response. Arguably, effective public communication can help hasten containment of an outbreak and mitigate social and economic consequences. At a minimum, ineffective or delayed public communication will inevitably make the situation worse. II. Objectives During the Interpandemic and <strong>Pandemic</strong> Alert Periods: New York State Department of Health: • Develop and/or obtain informational materials to normalize such activities as hand hygiene and respiratory hygiene, staying home if you are sick, stocking up on necessary supplies. • Develop and test pre-pandemic communication products to expedite delivery of public information should a pandemic strain emerge. • Provide informational materials for use during “town meetings” to educate the public about pandemic influential and their crucial role. State and Local Health Departments: • Alert the public to their own critical role in pandemic preparedness and response; reinforce the message that in a severe pandemic, actions of individuals, businesses February 7, 2006 9-2
Section 9: Communications and community organizations, as much as those of government, will greatly determine the outcome. • Stress that preparing for and responding to a pandemic is not something that state or local health officials or local elected leaders can do alone—pandemic planning must be everybody’s business. • Employ social marketing strategies to normalize risk reduction behaviors such as hand hygiene and respiratory etiquette. • Provide public information and education on appropriate use of masks. • Identify or enhance alternate communication channels that can be used to help reach Special Needs Populations (SNPs), who otherwise may be unwilling to act upon official health directives in a pandemic, e.g., migrant workers, undocumented aliens, rural isolated individuals, homeless individuals. Such alternate channels may include faith community leaders, community based organizations and other trusted sources. • Communicate with local health departments and the provider community through alternate channels such as the HIN, HPN, HERDS and professional/industry organizations. • Provide clear information to distinguish between the difference in human risk of HPAI in New York and an influenza pandemic. Local Health Departments: • With local preparedness partners, conduct town meetings to educate communities about pandemic influenza and the public’s crucial role. During a <strong>Pandemic</strong>: State and Local Health Departments: • Utilize public information protocols to provide rapid, accurate information about the situation and the public health response to build trust and enhance agency credibility. Appendices 9-A and 9-B delineate NYSDOH’s model for an emergency public information structure and public information resources. • Provide factual information that will help the public assess the extent of the risk to themselves and their families (see Appendix 9-C for message maps that can be utilized by all key communications partners). • Communicate recommended action steps to help the public reduce their risk of illness or death, including how to care for influenza patients at home. February 7, 2006 9-3
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February206 Pandemic Plan NewYorkSt
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Introduction Pandemic influenza occ
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example, at this time, it is realis
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Acronyms (cont.) IND IHANS IRB ISHS
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Section 1: Command and Control I. O
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Section 1: Command and Control pers
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February 7, 2006 Appendix 1-A
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Appendix 1-B The Public Health Law
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Appendix 1-B communicable diseases
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Appendix 1-C Management Office or t
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Appendix 1-E Suspension of Public M
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Appendix 1-G A Guide to New York St
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Appendix 1-G health commissioner. P
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Appendix 1-G 8. State Institutions
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Appendix 1-G b. Governor May Invoke
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Appendix 1-G may direct, pursuant t
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Appendix 1-G c. Commissioner of Gen
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Appendix 1-G Designation of emergen
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Appendix 1-G physician’s assistan
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Appendix 1-H Summary of Public Offi
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Section 2: Surveillance and Laborat
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Appendix 2-A • Surveillance Crite
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Appendix 2-A • In New York City,
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NYSDOH Novel Influenza Case Report
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Appendix 2-C to health care provide
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Virus Detection History NYS Lab Num
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Section 3: Healthcare Planning and
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Section 4: Infection Control I. Ove
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Section 4: Infection Control I. Ove
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Section 4: Infection Control A. Bas
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Section 4: Infection Control Drople
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Section 4: Infection Control • Pe
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Section 4: Infection Control o Noti
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Section 4: Infection Control E. Coh
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Section 4: Infection Control If wid
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Section 4: Infection Control • En
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Section 4: Infection Control should
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Section 4: Infection Control Policy
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Section 4: Infection Control o Staf
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Section 4: Infection Control The ma
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Section 4: Infection Control • Up
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Section 4: Infection Control Health
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Appendix 4-A Soiled linen and laund
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Appendix 4-B Respiratory Hygiene/Co
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Section 5: Clinical Guidelines I. O
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Section 5: Clinical Guidelines incu
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Section 5: Clinical Guidelines 1) N
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Section 5: Clinical Guidelines infe
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Section 5: Clinical Guidelines Alth
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Section 5: Clinical Guidelines Infe
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Section 5: Clinical Guidelines •
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Appendix 5-B Clinical Evaluation of
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Appendix 5-C Special Situations and
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Appendix 5-D handling soiled laundr
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DRAFT Appendix 5-E Footnotes to App
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Appendix 5-F February 7, 2006 1
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Appendix 5-F 7. Guidance on the eva
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Appendix 5-H Source: U.S. Departmen
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February 7, 2006 2 Appendix 5-I
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Appendix 5-J Clinical Presentation
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Appendix 5-J diabetes mellitus), re
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Appendix 5-J resistant S. aureus (M
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Appendix 5-K eight patients—all o
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Appendix 5-L Guidelines for Managem
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Appendix 5-L testing should be perf
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Appendix 5-L February 7, 2006 5
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Section 6: Vaccine Procurement, Dis
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Appendix 6-A Vaccine Priority Group
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Appendix 6-B Mass Clinic Planning O
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Appendix 6-C Vaccine and Antiviral
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Appendix 6-C 1. Request Phase The r
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Appendix 6-C 3. Receipt and Sign-of
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Appendix 6-C • Work with local he
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Section 7: Antiviral Medication Pro
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Page 277 and 278: Appendix 8-F Definitions: Intervent
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Page 281 and 282: Appendix 8-F • Resources Required
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Section 12: H5N1 in Non-Human Anima
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Section 13: Public Health Preparedn
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Appendix 13-A NYSDOH Roles Notified
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Appendix 13-B Notifications sent by
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Appendix 13-B HAN posting is used a
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Appendix 13-B notification system t
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Appendix 13-C Overview of the Healt
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Appendix 13-C • Ongoing surveilla
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Table 1. Summary of HERDS Use To da
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Appendix 13-D Commerce Access and A
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Appendix 13-D Table 3. Organization
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