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Pandemic Influenza Plan - Questar III

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Appendix 9-A<br />

Health Emergency Public Information Response Roles<br />

Public Information Roles and Responsibilities:<br />

Public Affairs Group Direction: Provide overall leadership for all NYSDOH public<br />

information activities related to the emergency including media relations health education<br />

campaigns, coordination with the Governor's press office and other state agency PIOs and<br />

web based public information.<br />

Media Relations: Respond to inquiries from reporters.<br />

Health Media and Marketing Direction: Oversee creation of social marketing activities to<br />

support NYSDOH emergency response.<br />

Communication Production Services: Direct the design and print production of materials<br />

to support NYSDOH response.<br />

Public Website: Create and maintain web-based informational materials to support DOH<br />

response and inform public regarding ways to reduce risk.<br />

Staff:<br />

Public Affairs Group Direction, Director of Public Affairs (Robert Kenny), Deputy<br />

Director (Valerie Weaver)<br />

Media Relations: Public Information Officers (4); administrative assistants (3),<br />

community relations specialists (2).<br />

Equipment: Laptop computers (2); cell phones (2); Blackberry wireless device (2)<br />

Health Media and Marketing Direction: Director Bureau of Health Media and<br />

Marketing; Health Education Media Specialists (10.5); Purchasing agent (1);<br />

administrative assistants (2)<br />

Equipment: Multi-line phone (2); laptop computer (1)<br />

Communication Production Services: Director Bureau of CPS; graphic designers (5);<br />

Purchasing agent (.5); print shop staff (6)<br />

Equipment: Laptop computer (1); high-speed digital Xerox machines (2), high-speed<br />

digital color copier (1), three one-color, one-side presses, one one-color press perfector<br />

(prints two sides at once); one two-color press; one high-speed collator/booklet maker;<br />

one high-speed folder.<br />

Public Website: Director (PWSA administration/direction/editor-in-chief); DOH<br />

Webmaster (technical policy/direction); web programmers (4)<br />

Equipment: Cell phone (1); laptop computers (3); VPN access from a remote location (4).<br />

February 7, 2006 1

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