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Multimodal Semiotics and Collaborative Design

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Analytical<br />

category/case<br />

Intended practical<br />

functionality<br />

METROTOPIA PAL WORKSHOP<br />

Research<br />

Sharing music<br />

Narrative construction<br />

Education<br />

Art communities<br />

Symbolic representation<br />

Public events<br />

Public events<br />

Limited functionality<br />

<strong>Design</strong> of meeting<br />

places<br />

Activity-oriented<br />

Divisions of a city<br />

Genre+activity oriented<br />

Division by color <strong>and</strong> form<br />

i.e. Dance floor<br />

Open <strong>and</strong> closed<br />

spaces<br />

Open areas for events,<br />

gatherings <strong>and</strong> s<strong>and</strong>box<br />

Closed areas: museum, fight<br />

club, gym<br />

Open l<strong>and</strong>scape design<br />

Closed pods for intimacy<br />

Underground club for parties<br />

Essentially open shapes,<br />

characterized by largescale<br />

virtual artifacts<br />

Chronotope <strong>and</strong><br />

flow/path of<br />

movement<br />

Division by streets <strong>and</strong><br />

blocks of buildings<br />

Walk, teleport, fly<br />

Entry Point<br />

Sense of direction<br />

Orange pathway<br />

Walk, teleport, fly<br />

Entry Point<br />

Sense of direction<br />

Limited space for avatar<br />

movement<br />

Sense of Direction<br />

Movement in relation to<br />

the rhetorical message<br />

Use of prims <strong>and</strong><br />

other textual<br />

elements<br />

Prims (plus collected objects<br />

<strong>and</strong> sculpted prims from SL)<br />

Prims (authentic creation, no<br />

sculpted prims<br />

Prims (authentic creation,<br />

no sculpted prims)<br />

Text<br />

Text<br />

Text<br />

Modes <strong>and</strong><br />

multimodal<br />

arrangements<br />

Image/video<br />

Sound <strong>and</strong> music<br />

Color <strong>and</strong> texture<br />

Layout <strong>and</strong> spatiality<br />

Image/video<br />

Sound <strong>and</strong> music<br />

Color <strong>and</strong> texture<br />

Layout <strong>and</strong> spatiality<br />

Image/video<br />

Sound <strong>and</strong> music<br />

Color <strong>and</strong> texture<br />

Layout <strong>and</strong> spatiality<br />

Interactivity<br />

Interactivity<br />

Interactivity (limited)<br />

Genre <strong>and</strong> Visual<br />

Language<br />

Superhero, comic books<br />

Urban structure Divisions,<br />

streets <strong>and</strong> activity-places<br />

SL-like<br />

Pixel/Digital L<strong>and</strong>scape<br />

Futuristic , Non-human<br />

Iteration of geometric units<br />

Following the Metrotopia<br />

narrative<br />

Appropriated in relation to<br />

group story<br />

User feedback <strong>and</strong><br />

revisions of design<br />

<strong>Design</strong> was not changed<br />

until experiment was over<br />

Additions were made for<br />

new use-contexts<br />

Research team’s needs were<br />

primary<br />

<strong>Design</strong> evolved since 2008, 4<br />

major stages of design were<br />

observed<br />

User feedback (club idea, seating<br />

units etc.) was influential<br />

<strong>Design</strong>s were not changed<br />

after final presentation<br />

Students were challenged<br />

by the audience<br />

Table 8.3 Summary of findings from multimodal analysis in relation to the 3 case studies<br />

236

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