Multimodal Semiotics and Collaborative Design

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Official and third party viewers …………………………………………………………………….… 168 Media convergence and collaborative design practices ……………………………………… 169 Synthesis of the mediational means and places of collaboration ………………………… 172 7.3. The collaborative design processes ………………………………………………………………………. 173 Second Life as place, and avatars as spatial mediators ……………………………………... 174 Co-designing connected virtual places on the Second Life Grid …………….…………… 176 Organizing Collaborative Practices in Time and Space …..…………………………………. 179 7.4. Synthesis of the nexus of social actors, mediational means and collaborative design processes ……………………………………………………………………………………….………. 186 CHAPTER 8. Analyzing multimodal discourse in virtual places and artifacts … 189 8.1. Units of multimodal analysis and the systemic functional matrix ….…………………..…... 190 Constructing the experiential, interpersonal and textual meta-functions ……………. 192 8.2. Constructing the experiential meta-functions: Practical functionality, movement and presence in virtual places ……………….………………... 196 Design of Metrotopia and its primary function as a virtual laboratory ……………….. 198 Evolution of PAL’s design and its experiential meaning potentials ..……..…………… 203 The workshop projects and construction of objects for avatar interaction …..……… 210 Synthesis of the findings on experiential meta-functions in the three collaborative design cases ……………………………………………………………………………….213 8.3. Constructing interpersonal meta-functions: Visual style, social presence and the transformative agency of visitor feedback .…………….. 214 Design of visual styles, genres conventions and intertextual metaphors ………..…… 214 Design of interaction places and signification of social presence ………………….……. 217 Interpersonal meaning potentials and the transformative agency of visitors ………. 221 Synthesis of the findings on interpersonal meta-functions in the three collaborative design cases ……………………………………………………………………..………. 223 8.4. Constructing the textual meta-functions: Building blocks, spatial organizations and multimodal cohesion in design elements …...… 224 Three-dimensional organization of the virtual place: divisions and elevations ….... 224 The prim system as semiotic resource for virtual place-making ……………..….……… 226 Modes and multimodal design elements …………………………………………………….….. 229 8.5. Synthesis of the systemic functional analysis in the three case-studies …………..………. 233 v
CHAPTER 9. Conclusions and discussions …………………………………..………….…… 237 9.1. Synthesis of the conclusions …………………………………………………………………………………237 The social actors and power relations in groups …………………………….………………… 238 The mediational means and affordances for co-design ……………….…………………. .. 239 The collaborative practices in and with Second Life …………………………………………. 240 Multimodal semiotics and the design of virtual places ………………………..…………… 242 9.2. Implications for theory, methodology and practice ……………………………………………… 244 Analyzing virtual worlds as places ………………………………………….………………………. 246 Multimodal place-making and the nexus analysis framework …………………………… 248 Social semiotics of design as construction of a sense of virtual place ……..………….. 249 Affordances as meaning and action potentials ……………………………………………….… 251 Practical implications for technology and platform developers …….……….………….. 253 Implications for designers …………………………………………………………………….………. 255 9.3. Further research directions …..…………………………………………….………………….………….. 256 Overview of contributions to the academic debate …………………………………………… 256 Further directions for research …………………………………………………………….………… 257 References ………………………………………………………………………………………………….. 258 Summary in English …………………………………………………………………………………….. 277 Dansk resumé af afhandlingen ……………………………………………………………………… 279 Appendices ……………………………………………………………………………………….…………. 281 vi
Page 2 and 3: Prologue ‘So it isn’t the origi
Page 4 and 5: Multimodal Semiotics and Collaborat
Page 6 and 7: CHAPTER 3. Social semiotics, multim
Page 10 and 11: List of Figures Figure 4.1 Domains
Page 12 and 13: List of Tables Table 2. 1 Theories
Page 14 and 15: 1. Introduction Virtual places and
Page 16 and 17: technologies introduce new social w
Page 18 and 19: innovation studies researchers have
Page 20 and 21: contextual factors of collaborative
Page 22 and 23: creative collaboration, and creativ
Page 24 and 25: In a multimodal and multi-method ap
Page 26 and 27: three case studies. This chapter al
Page 28 and 29: 2. Perspectives in virtual worlds r
Page 30 and 31: making. In fact, it is possible to
Page 32 and 33: virtual world technologies, it sign
Page 34 and 35: collaborative actions that span qui
Page 36 and 37: mediated social interaction with ot
Page 38 and 39: their perceived effects on networke
Page 40 and 41: ackdrop for the understanding of us
Page 42 and 43: multidisciplinary working (Gu et al
Page 44 and 45: Socio-cultural perspectives on co-d
Page 46 and 47: innovation differs from Bonsu and D
Page 48 and 49: In a place-centric socio-semiotic v
Page 50 and 51: Theoretical Categories Concepts and
Page 52 and 53: 3. Social semiotics, multimodality
Page 54 and 55: 3.1. The social semiotic approach t
Page 56 and 57: structures and analyzing the contex
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designers’ purposeful orchestrati
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communication as an essential semio
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aspects of multimodal entities for
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and-paste logic of online media, th
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from the meaning-making practices,
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and Turner 2004). Social Informatic
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From this perspective, to build (an
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human action unfolds in ‘three-di
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genius loci idea to virtual places,
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Michael de Certeau’s (1984) analy
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semiotic practices, in all kinds of
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follow similar considerations of ex
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comparatively analyzing the multimo
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Here, the relevant question for pos
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3.6. Conclusion: social semiotics a
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Theoretical Categories Concepts and
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4. Theory and practice in design re
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elations. One example of the formal
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traditional distinctions between de
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Research for design aims to provide
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potentially offers to our senses. D
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In sum, I consider affordances and
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It is certainly important that desi
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A solely production-based account o
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design problems, while its variatio
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user-driven innovations. Von Hippel
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institutional contexts (Grossen 200
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Meaning-oriented design theories
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As explained in the Introduction ch
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The multimodal social semiotic appr
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them, and (b) experiential and inte
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From multimodal analysis, I draw ce
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phenomenology of time and space (an
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My analytical framework includes a
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characteristics of design in virtua
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6. Methodology Introduction This ch
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multimodal analysis in virtual worl
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sensibilities, and methods of analy
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are contextualized by the socio-tec
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perspectives as the primary source
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‣ Communication and Design in Vir
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perspectives and methods. The evolu
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designers are not necessarily geogr
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material resources either by visiti
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and selection of participants in co
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also the reason why this case study
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within each consequent case study,
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created/constituted in the situated
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than make overall statements and ge
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in-depth qualitative understanding
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7.1. The social actors and configur
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The core design team consists of Ca
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Curiza as the owner of the sim and
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and appreciation. He says “if you
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For Curiza, the hardest part of bei
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context 5 . On the other hand, this
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interviews, combined with findings
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Comparisons with game experiences a
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modification, combination and appro
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Shaggy, who recommends designers to
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he often used the Internet for “f
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The variety of comments from the wo
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technological developments but also
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the four Moons group, a few members
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esource for inspiration. Such inter
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inworld discussion about the costum
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“reminds the sounding of the word
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Although Shaggy’s perspective abo
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For Caitlyn, the major advantage of
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PAL’s design. According to AmyLee
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shared or collaborative edited by m
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collaborative practices in order to
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8. Analyzing multimodal discourse i
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these places, their elevations and
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(Rank-scale/ EXPERIENTIAL / INTERPE
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Superheroes. Caitlyn, whose needs a
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Figure 8.1. View from Metrotopia: T
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Although Metrotopia was specificall
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The Fight Club Dojo is designed to
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Caitlyn: [W]e wanted to advertise,
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of expression and reception of digi
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In Curiza’s comment the introduct
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textual functions of the content (m
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their interest in such metaphors fo
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Synthesis of the findings on experi
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Caitlyn: [L]ooking at what makes up
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Curiza: I told Xavier “Xavier I w
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0 Figure 8.22. (left) Metrotopia Pa
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and posters with positive political
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Synthesis of the findings on interp
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Figure 8.26. (left) The draw-bridge
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Use of prims as semiotic units is m
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Modes and multimodal design element
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Xavier: It was very, EXTREMELY colo
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Texts and images are often used tog
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placement of various interactive lo
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9. Conclusions and discussions 9.1.
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and the lack of prior experience, p
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in flux in inworld collaborative de
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potentials, and aim to reinforce th
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Although not all of the co-designer
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As mentioned in the literature surv
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Drawing on this point, I also consi
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(Kress, 2010). The analysis of the
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although he also acknowledges the r
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creative activities and reduce the
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Further directions for research The
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Bakhtin, M.M. (1986). Speech, genre
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Charmaz, K., (2002). Qualitative in
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Fischer, G. and Giaccardi, E., (200
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Halliday, M.A.K. (2007). Language a
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Jones, J.C., (2009). What is design
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Lemke, J.L. (2005). Place, pace and
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Norman, D.A. (2008). The way I see
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Reinhard, C. D., & Dervin, B. (2010
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Thackara, J. (2005). In the bubble:
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Summary in English Computer-generat
Page 292 and 293:
Dansk resumé af afhandlingen Compu
Page 294 and 295:
Interview Guide (Metrotopia and PAL
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Multimodal Semiotics and Collaborative Design

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