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IN THE BUBBLE JOHN THACKARA - witz cultural

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118 Chapter 6<br />

should function more like supporting hubs, say reformers, than gigantic<br />

centers that deliver all services. A decentralized health system would connect,<br />

but not direct, midwives, alternative home care, birthing centers, the<br />

fitness industry, health clubs, health food stores, organic farmers and<br />

growers, people who offer inspirational workshops, biofeedback, and massage.<br />

‘‘In re-defining health,’’ says economist Hazel Henderson, ‘‘hospitals<br />

are bound to be much smaller, serving just the most acute and intensive<br />

cases. Even within the traditional matrix of medicine, healthcare will be<br />

forced into a more clinic-based and neighbourhood-based approach.’’ Prenatal<br />

care, family planning, STDs, immunization, nutrition, eldercare—the<br />

medical parts of building a healthier community are all things that should<br />

involve a lot of people at the local level, she says. 20<br />

Health City<br />

Amsterdam Medical Centre (AMC), one of Europe’s largest hospital complexes,<br />

houses a vast array of activities having to do with patient care,<br />

research, and teaching. The building itself is like a medium-sized airport,<br />

only taller. Road, bus, and rail links intersect at this hub, and there are<br />

shops, restaurants, a university, and even a post office to service the eleven<br />

thousand staff members and eight thousand visitors who pass through each<br />

day. A multitude of actors is involved; untold thousands of actions and<br />

decisions interact with one another every hour of the day and night. Rather<br />

like the five-person team that ‘‘runs’’ Schiphol Airport, a three-person<br />

board ‘‘runs’’ the hospital: Its main task is to create a common platform,<br />

as well as shared agendas, working methods, and approaches, so that staff,<br />

partners, and suppliers can do their jobs. The institution strives to be as<br />

unbureaucratic as possible simply in order to survive: openness, teamwork,<br />

learning, continuous improvement, performance measurement, and accountability<br />

are the only ways that such a complex system can keep<br />

moving. 21<br />

Apart from the existence of huge centers such as AMC, the problem<br />

with decentralization is that it’s an organizational answer to a conservative<br />

question—namely, how best to organize the existing biomedical enterprise.<br />

This is a systems-centered, not a person-centered, approach. A more radical<br />

approach would be to transform the logic of care into a patient-centered<br />

one and enable what software designers would call the commons-based

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