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IN THE BUBBLE JOHN THACKARA - witz cultural

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142 Chapter 7<br />

but the way they operate is often innovative and state of the art. Many corporate<br />

university staff don’t do much formal teaching, for example, but<br />

spend most of their time in needs analysis, curriculum design, and selecting<br />

and managing relationships with outside suppliers. One leading player,<br />

Sun Microsystems, has implemented an online learning management system<br />

for every employee that is based on the latest thinking about ‘‘digital<br />

portfolios’’ and self-assessment. Sun’s system supports a customized training<br />

schedule for each employee that is based on past experience, current<br />

role, and future aspirations. Employees at Unisys, too, sign up for courses<br />

through an online career portfolio and evaluate their skills and performance<br />

online. 26<br />

Companies have adapted more rapidly than most colleges to the changing<br />

demographics and expectations of learners. Nearly half of all entrants<br />

to higher education in the United States are now over twenty-five years<br />

old, for example, and a growing proportion of these learners are working<br />

professionals, ranging from accountants to zoologists, for whom continuing<br />

education is a professional obligation. Take doctors: A majority of U.S.<br />

states now require doctors to complete a designated number of hours of<br />

continuing education each year in order to renew their licenses to practice.<br />

Continuous updating of professional knowledge has become a cost of doing<br />

business for millions of people—but this is hard to sustain. The need<br />

to sell our time competes with the time we need to spend keeping our<br />

knowledge up to date.<br />

The learning load on most technical professionals today is awesome. A<br />

typical network administrator or systems operator (SysOp), for example,<br />

has twelve feet of hefty manuals on the shelf behind her desk, each containing<br />

hundreds of dense typeset pages. 27 A new manual, in paper or digital<br />

form, accompanies each device and software package that enters the<br />

environment. Most of these have a short life expectancy—a couple of years<br />

at most—so new editions and new manuals arrive in a constant stream. I<br />

once described this alarming information burden to the head teacher<br />

of my daughter’s junior school in London. The head laughed and took me<br />

into her office where, behind her desk, was a shelf filled with a row of fat<br />

ring-bound manuals, all in a row. These manuals contained the latest version<br />

of the national curriculum that every school in England is compelled<br />

by the central government to teach. On the floor, half-opened, was a box<br />

containing another six of these fat binders—updates, recently arrived from

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