IN THE BUBBLE JOHN THACKARA - witz cultural

242 Notes to Pages 57–60
23. Hau Lee, quoted in Sarah D. Scalet, ‘‘SCM Guru Hau Lee on Demand Forecasting,’’
CIO, July 15, 2001, available at http://www.cio.com/archive/071501/guru. html.
24. The just-in-time emphasis on speed adds to the burden. ProLogis, a leading
global provider of integrated distribution facilities and services, operates 1,673 distribution
facilities in ninety-eight markets. These occupy two hundred million square
feet of space throughout North America and Europe. The company also has a largeequipment
division that leases and maintains fleets of fork trucks, racks, and
conveyors.
25. For a detailed discussion of the subject, see Paul Mees, A Very Public Solution:
Transport in the Dispersed City (Melbourne: Melbourne University Press, 2000). A focal
point of progressive thinking on mobility policy is available on the website and
discussion lists of the Paris-based New Mobility/World Transport Agenda at
http://www.ecoplan.org/wtpp/wt_index.htm and http://groups.yahoo.com/group/
WorldTransport/). A Canadian site, Moving the Economy (http://stratus.city
.toronto.on.ca/inter/mte/mte.nsf/Links?OpenView&Start=1&Count=300&Collapse
=1#1), which is linked to a conference, also contains excellent resources. Research
projects having to do with alternative rural transport scenarios are documented
on the website of ARTS (Actions on the integration of Rural Transport Services), a
project within the European Union, available at http://www.rural-transport.net/
demo.phtml?site=demo. Best-practice guidelines on urban freight solutions are documented
in Glenn Miller, Daniela Kiguel, and Sue Zielinski, eds., Goods in the City:
Moving Goods in the New Economy: A Primer for Urban Decision Makers (York, U.K.:
Urban Source, 2002), available at http://www. detourpublications.com.
26. Three systems were used to measure and analyze the routes and evaluate
impacts: GPS was used to record distribution routes, locations, and movements. A
special system called LogiX was used to simulate shipments and routes and to estimate
savings made in distances and journey times. And a dynamic simulation
model, Modtrans, was used to describe the flow of materials and calculate vehicle
emissions.
27. European Commission, Directorate General for Information Society Technologies
(IST), ed., Information Society Technologies for Transport and Mobility: Projects from
the Fifth Framework Programme (Brussels: European Commission, 2003).
28. Forsebäck, Case Studies of the Information Society and Sustainable Development.
29. Ibid.
30. The report was produced by twelve global automotive and energy companies
that worked together under the sponsorship of the World Business Council for Sustainable
Development. They set out to assess the sustainability of their products and
to envision the future of mobility, with special focus on road transport. The report
defines sustainable mobility as ‘‘the ability to meet the needs of society to move