IN THE BUBBLE JOHN THACKARA - witz cultural

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Throughout history, human beings have always established social communities, developed rules of social exchange, embedded their members in complex reciprocal relationships, and built social trust. We don’t have to invent conviviality: It’s already there. My Last Rocket Conviviality 133 My favorite shop in Amsterdam sells artistic funerals. All manner of caskets are shown: designer-chic ones, rustic-crafty ones, arty-weird ones. On the wall of the shop are photographs of processions in which people dressed up in strange, pagan outfits carry strange pagan objects on poles. My favorite item of all is a huge fireworks rocket, about six feet high, that has a container rather like a cookie jar hanging underneath it. One’s ashes are put in this container, a loved one lights the blue touch paper—and whoosh: up-up-and-away you go. The rocket explodes several thousand feet up, and your ashes are scattered among the stars. Everyday life, everyday death. The opportunities for service innovation are endless if only we shift the focus of innovation from work to everyday life. Many of the different ways we interact with one another can be improved by design. Edward O. Wilson, in contemplating the ultimate ‘‘consilience’’ of scientific knowledge and social science, has even furnished us with a list. Wilson unearthed a 1945 compendium, by the American anthropologist George P. Murdoch, that lists sixty-three ‘‘universals of culture’’ that had at that time been found to occur in hundreds of different societies (see box 6.1). These universals of culture are a gigantic ‘‘to do’’ list for service designers. Take one of these aspects of daily life, improve it, and figure out how to benefit from it in a nonmonetary way.
134 Chapter 6 Box 6.1 George P. Murdoch’s ‘‘universals of culture’’ age grading community organization cooking cooperative labor cosmology courtship dancing decorative art divination division of labor dream interpretation education eschatology ethics ethno-botany etiquette faith healing family feasting fire making folklore food taboos funeral rites games gestures gift giving government greetings hairstyles hospitality housing hygiene incest taboos inheritance rules joking kin groups kinship nomenclature language law luck superstitions magic marriage mealtimes medicine obstetrics penal sanctions personal names population policy postnatal care pregnancy usages property rights propitiation of supernatural beings puberty customs religious rituals residence rules sexual restrictions soul concepts status differentiation surgery tool making trade visiting weather control weaving
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IN THE BUBBLE DESIGNING IN A COMPLE
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In the Bubble Designing in a Comple
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Contents Acknowledgments vii Introd
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viii Acknowledgments many journalis
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Introduction ‘‘In the bubble’
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smarter—and usually cheaper—pro
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Introduction 5 innovation—results
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Introduction 7 ply to all kinds of
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1 Lightness I am driving along the
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Lightness 11 there are a lot of the
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Lightness 13 areas of productive la
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into product development have resul
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necessities—food, clothing, shelt
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own weight to manufacture such an o
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BodyMedia took a communication desi
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Lightness 23 for feedback and sense
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Lightness 25 and writer Antoine Sai
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Lightness 27 ‘‘Lightness,’’
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30 Chapter 2 Questioning speed and
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32 Chapter 2 burn as much fossil fu
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34 Chapter 2 standard of living of
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36 Chapter 2 also warned that the a
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38 Chapter 2 picture. Speed, in thi
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40 Chapter 2 To fill this gap, howe
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42 Chapter 2 quitting work, or goin
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44 Chapter 2 measures, such as redu
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46 Chapter 2 water, and nutrients i
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48 Chapter 2 Service has identified
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50 Chapter 2 the right tempo with t
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52 Chapter 3 Why Mobility Matters M
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54 Chapter 3 ‘‘Time is money, w
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56 Chapter 3 failure. The average c
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58 Chapter 3 journey is by air on A
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60 Chapter 3 of mobility is unsusta
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62 Chapter 3 room that blends physi
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64 Chapter 3 were inspired by the s
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66 Chapter 3 Digital playgrounds ar
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68 Chapter 3 puter world, in which
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70 Chapter 3 that matters, accordin
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72 Chapter 3 such as walking, bikin
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74 Chapter 4 four or five thousand
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76 Chapter 4 a city for passive par
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78 Chapter 4 creative. The survey i
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80 Chapter 4 Futures models the geo
Page 93 and 94: 82 Chapter 4 The Regionmaker as one
Page 95 and 96: 84 Chapter 4 Handsets allow users t
Page 97 and 98: 86 Chapter 4 Relationships mediated
Page 99 and 100: 88 Chapter 4 centers—but left mos
Page 101 and 102: 90 Chapter 4 been able to reduce th
Page 103 and 104: 92 Chapter 4 chapter, much of the w
Page 105 and 106: 94 Chapter 4 An Icelandic designer,
Page 107 and 108: 96 Chapter 4 In this chapter, I hav
Page 109 and 110: 98 Chapter 5 we made was to move tw
Page 111 and 112: 100 Chapter 5 complex interactions,
Page 113 and 114: 102 Chapter 5 Planning a big transp
Page 115 and 116: 104 Chapter 5 says Winnicott, ‘
Page 117 and 118: 106 Chapter 5 by architects or syst
Page 119 and 120: 108 Chapter 5 the point. The fundam
Page 121 and 122: 110 Chapter 5 We were seen rather p
Page 124 and 125: 6 Conviviality Whole nations now wo
Page 126 and 127: Wellware Conviviality 115 Confronte
Page 128 and 129: More and more people are convinced
Page 130 and 131: Conviviality 119 peer production of
Page 132 and 133: One online user of a support servic
Page 134 and 135: meet the needs on their behalf.’
Page 136 and 137: perous regions make similar points:
Page 138 and 139: Conviviality 127 m Redefining work
Page 140 and 141: Once a population expands beyond a
Page 142 and 143: Connected Communities Conviviality
Page 146 and 147: 7 Learning Learning as a Design Iss
Page 148 and 149: e able to transfer knowledge from o
Page 150 and 151: institutions to join them; these in
Page 152 and 153: in e-learning continues at signific
Page 154 and 155: some kind of Learning Central, that
Page 156 and 157: launched a website accessible from
Page 158 and 159: Learning 147 geology, viticulture,
Page 160 and 161: The most interesting phase of a pro
Page 162 and 163: degree and quality of reflection de
Page 164 and 165: Learning 153 rapid, mass, large-sca
Page 166 and 167: Learning 155 with a learner. What p
Page 168 and 169: Learning 157 standing. Banks, oil c
Page 170: Learning 159 how learners, teachers
Page 173 and 174: 162 Chapter 8 system taking place o
Page 175 and 176: 164 Chapter 8 of paper, most of it
Page 177 and 178: 166 Chapter 8 spills,’’ said Li
Page 179 and 180: 168 Chapter 8 can attract attention
Page 181 and 182: 170 Chapter 8 Criticism of the glob
Page 183 and 184: 172 Chapter 8 the central question
Page 185 and 186: 174 Chapter 8 the human colon. 39 (
Page 187 and 188: 176 Chapter 8 designed a new set of
Page 189 and 190: 178 Chapter 8 come into bloom at di
Page 191 and 192: 180 Chapter 8 make us switch off th
Page 193 and 194: 182 Chapter 8 Fluxus—a movement o
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184 Chapter 8 us new processes of c
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186 Chapter 9 just a dumb bird. It
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188 Chapter 9 of an abalone is twic
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190 Chapter 9 existing needs, desig
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192 Chapter 9 tend to vary through
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194 Chapter 9 Julian Vincent sees c
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196 Chapter 9 Structural self-repai
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198 Chapter 9 error works when mill
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200 Chapter 9 Embedded—but Not As
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202 Chapter 9 thanks to advances in
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204 Chapter 9 AmI? The mission for
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206 Chapter 9 Pervasive computing t
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208 Chapter 9 Zeroing Out When an I
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10 Flow Four grand pianos, their li
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complex world, ‘‘its ultimate o
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Flow 215 body,’’ said the sage;
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and Amsterdam. Places whose lifeblo
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Flow 219 enhance the kinds of daily
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Flow 221 public project ever, creat
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Flow 223 Our world is fast being su
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same thing as a cake.’’ 38 Desi
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Notes Introduction 1. Statistic quo
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Notes to Pages 10-11 229 warming du
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and outputs of industrial processes
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tainable Europe Research Institute
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2 Speed 1. Bruce Chatwin, The Songl
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33. Vivek Ranadive, The Power of No
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needed again. The elimination of po
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in the online discussion forum Worl
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freely, gain access, communicate, t
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29, 2003, available at http://www.f
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Notes to Pages 80-82 247 16. Local
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37. Townsend has since started a bl
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7. Henry Plummer, ‘‘The Poetics
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systems in 191 member states, it fo
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Academic Health Centers (final repo
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39. Ann Oakley, The Sociology of Ho
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7 Learning 1. Ivan Illich, Deschool
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23. Ibid. 24. Charles Hampden-Turne
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43. Thomas A. Stewart, ‘‘What I
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Notes to Pages 165-167 265 Homeland
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34. Terry Winograd and Fernando Flo
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55. Joseph Nathaniel Kaye. ‘‘Sy
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Architecture Foundation (www.smarta
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west coast railway line thought the
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44. A case study about Oticon is in
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Notes to Pages 204-205 277 59. Geor
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2. Manuel Castells, The Rise of Net
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1998); Michiel Schwarz, Holland sch
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284 What to Read Next Benyus, Janin
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286 What to Read Next Schlosser, Er
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288 Bibliography Boutinet, Jean-Pie
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290 Bibliography Florida, Richard.
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292 Bibliography Laurel, Brenda. Co
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294 Bibliography Schor, Juliet B. T
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Index 2001: A Space Odyssey, 172 3-
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British Airports Authority, 233n30
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speed design and, 43-44 time scales
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dashboards and, 169 German study of
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control and, 225-226 designing spac
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job quality and, 124-125 kairologic
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cost and, 90 digital graffiti and,
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McDonald’s, 92 McDonough, William
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Nemawashi, 43 Netherlands Design In
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RhineRuhrCity project, 82 Rhythm, 4
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Southwest Airlines, 56 Soya Choupal
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speed and, 30, 36 ticket purchasing
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Winkler, Nicolaus, 49 Winnicott, Da
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