IN THE BUBBLE JOHN THACKARA - witz cultural

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same thing as a cake.’’ 38 Designing with, rather than for, people raises fur- ther questions about current business models. Who pays whom, and for what, when ‘‘consumers’’ add value to a system by being part of its development? As a wide range of organizations transforms itself into service providers, design too is better thought of as a service than as a manufacturing activity. ‘‘System design is a complex process, period,’’ says Carroll. ‘‘The novelty and complexity of technical issues is compounded by interactions among these issues, and with the particular skills and backgrounds of team members. Managing such processes is not just a matter of control and coordination: management means finding ways to share a vision of the system among all the team members as it evolves.’’ 39 I don’t know how service as a utility should be paid for, or by whom. But because demand for it is clear enough, new business models will surely emerge. I can foresee a design economy that is based on rolling service contracts—but then again, perhaps a totally different business model will emerge. I hope so. The Dance of the Big and the Small Flow 225 ‘‘What do I see when I think of History? I see the dance of the Big and the Small.’’ Eugenio Barba, who runs the Odin Theatre in Denmark, describes our situation beautifully. There are moments during this dance when we are swept along by events, he says, and others when we ourselves influence the course of time. Says Barba: ‘‘Children who build a small dam on the margins of the current of a great river, who make a tiny pool in which to bathe and splash around, do not play in the rushing current, yet neither are they separated from the water flowing in the centre of the river. They create, along its banks, small inlets and unexpected habitats, thus passing to the future the marks of their difference.’’ 40 We’ve allowed too long the idea that the world is ‘‘out of control’’—be it our cities, the economy, or technology. We’ve filled the world with complex systems and technologies that are indeed hard to understand, let alone shape or redirect. But we’re people, not ants. We have a culture, and language, and the ability to understand and share knowledge about abstract phenomena. Ants don’t have that. Neither do they have a tool, design, with which to shape them. We do.
226 Chapter 10 The dance of the big and the small entails a new kind of design. It involves a new relationship between subject and object and a commitment to think about the consequences of design actions before we take them, in a state of mind—design mindfulness—that values place, time, and <strong>cultural</strong> difference. This book will have done its job if it provokes you think about one or two small design steps you might take on Monday morning. Design a way to monitor the natural and industrial systems around you and make them knowable to you and your colleagues. Design a way to close loops in the flows of matter and energy in your immediate surroundings. Design things to be closer together, in webs rather than in drawn-out chains, in daily-life situations. Design connections between you and new people, knowledge, and disciplines. Design a new way to collaborate and do projects. Whatever you choose to do, don’t try to do it alone. We are all designers now.
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IN THE BUBBLE DESIGNING IN A COMPLE
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In the Bubble Designing in a Comple
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Contents Acknowledgments vii Introd
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viii Acknowledgments many journalis
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Introduction ‘‘In the bubble’
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smarter—and usually cheaper—pro
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Introduction 5 innovation—results
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Introduction 7 ply to all kinds of
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1 Lightness I am driving along the
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Lightness 11 there are a lot of the
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Lightness 13 areas of productive la
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into product development have resul
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necessities—food, clothing, shelt
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own weight to manufacture such an o
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BodyMedia took a communication desi
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Lightness 23 for feedback and sense
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Lightness 25 and writer Antoine Sai
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Lightness 27 ‘‘Lightness,’’
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30 Chapter 2 Questioning speed and
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32 Chapter 2 burn as much fossil fu
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34 Chapter 2 standard of living of
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36 Chapter 2 also warned that the a
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38 Chapter 2 picture. Speed, in thi
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40 Chapter 2 To fill this gap, howe
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42 Chapter 2 quitting work, or goin
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44 Chapter 2 measures, such as redu
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46 Chapter 2 water, and nutrients i
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48 Chapter 2 Service has identified
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50 Chapter 2 the right tempo with t
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52 Chapter 3 Why Mobility Matters M
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54 Chapter 3 ‘‘Time is money, w
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56 Chapter 3 failure. The average c
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58 Chapter 3 journey is by air on A
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60 Chapter 3 of mobility is unsusta
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62 Chapter 3 room that blends physi
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64 Chapter 3 were inspired by the s
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66 Chapter 3 Digital playgrounds ar
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68 Chapter 3 puter world, in which
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70 Chapter 3 that matters, accordin
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72 Chapter 3 such as walking, bikin
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74 Chapter 4 four or five thousand
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76 Chapter 4 a city for passive par
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78 Chapter 4 creative. The survey i
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80 Chapter 4 Futures models the geo
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82 Chapter 4 The Regionmaker as one
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84 Chapter 4 Handsets allow users t
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86 Chapter 4 Relationships mediated
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88 Chapter 4 centers—but left mos
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90 Chapter 4 been able to reduce th
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92 Chapter 4 chapter, much of the w
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94 Chapter 4 An Icelandic designer,
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96 Chapter 4 In this chapter, I hav
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98 Chapter 5 we made was to move tw
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100 Chapter 5 complex interactions,
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102 Chapter 5 Planning a big transp
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104 Chapter 5 says Winnicott, ‘
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106 Chapter 5 by architects or syst
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108 Chapter 5 the point. The fundam
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110 Chapter 5 We were seen rather p
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6 Conviviality Whole nations now wo
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Wellware Conviviality 115 Confronte
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More and more people are convinced
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Conviviality 119 peer production of
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One online user of a support servic
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meet the needs on their behalf.’
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perous regions make similar points:
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Conviviality 127 m Redefining work
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Once a population expands beyond a
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Connected Communities Conviviality
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Throughout history, human beings ha
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7 Learning Learning as a Design Iss
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e able to transfer knowledge from o
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institutions to join them; these in
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in e-learning continues at signific
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some kind of Learning Central, that
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launched a website accessible from
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Learning 147 geology, viticulture,
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The most interesting phase of a pro
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degree and quality of reflection de
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Learning 153 rapid, mass, large-sca
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Learning 155 with a learner. What p
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Learning 157 standing. Banks, oil c
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Learning 159 how learners, teachers
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162 Chapter 8 system taking place o
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164 Chapter 8 of paper, most of it
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166 Chapter 8 spills,’’ said Li
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168 Chapter 8 can attract attention
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170 Chapter 8 Criticism of the glob
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172 Chapter 8 the central question
Page 185 and 186: 174 Chapter 8 the human colon. 39 (
Page 187 and 188: 176 Chapter 8 designed a new set of
Page 189 and 190: 178 Chapter 8 come into bloom at di
Page 191 and 192: 180 Chapter 8 make us switch off th
Page 193 and 194: 182 Chapter 8 Fluxus—a movement o
Page 195 and 196: 184 Chapter 8 us new processes of c
Page 197 and 198: 186 Chapter 9 just a dumb bird. It
Page 199 and 200: 188 Chapter 9 of an abalone is twic
Page 201 and 202: 190 Chapter 9 existing needs, desig
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Page 205 and 206: 194 Chapter 9 Julian Vincent sees c
Page 207 and 208: 196 Chapter 9 Structural self-repai
Page 209 and 210: 198 Chapter 9 error works when mill
Page 211 and 212: 200 Chapter 9 Embedded—but Not As
Page 213 and 214: 202 Chapter 9 thanks to advances in
Page 215 and 216: 204 Chapter 9 AmI? The mission for
Page 217 and 218: 206 Chapter 9 Pervasive computing t
Page 219 and 220: 208 Chapter 9 Zeroing Out When an I
Page 222 and 223: 10 Flow Four grand pianos, their li
Page 224 and 225: complex world, ‘‘its ultimate o
Page 226 and 227: Flow 215 body,’’ said the sage;
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Page 230 and 231: Flow 219 enhance the kinds of daily
Page 232 and 233: Flow 221 public project ever, creat
Page 234 and 235: Flow 223 Our world is fast being su
Page 238 and 239: Notes Introduction 1. Statistic quo
Page 240 and 241: Notes to Pages 10-11 229 warming du
Page 242 and 243: and outputs of industrial processes
Page 244 and 245: tainable Europe Research Institute
Page 246 and 247: 2 Speed 1. Bruce Chatwin, The Songl
Page 248 and 249: 33. Vivek Ranadive, The Power of No
Page 250 and 251: needed again. The elimination of po
Page 252 and 253: in the online discussion forum Worl
Page 254 and 255: freely, gain access, communicate, t
Page 256 and 257: 29, 2003, available at http://www.f
Page 258 and 259: Notes to Pages 80-82 247 16. Local
Page 260 and 261: 37. Townsend has since started a bl
Page 262 and 263: 7. Henry Plummer, ‘‘The Poetics
Page 264 and 265: systems in 191 member states, it fo
Page 266 and 267: Academic Health Centers (final repo
Page 268 and 269: 39. Ann Oakley, The Sociology of Ho
Page 270 and 271: 7 Learning 1. Ivan Illich, Deschool
Page 272 and 273: 23. Ibid. 24. Charles Hampden-Turne
Page 274 and 275: 43. Thomas A. Stewart, ‘‘What I
Page 276 and 277: Notes to Pages 165-167 265 Homeland
Page 278 and 279: 34. Terry Winograd and Fernando Flo
Page 280 and 281: 55. Joseph Nathaniel Kaye. ‘‘Sy
Page 282 and 283: Architecture Foundation (www.smarta
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44. A case study about Oticon is in
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Notes to Pages 204-205 277 59. Geor
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2. Manuel Castells, The Rise of Net
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1998); Michiel Schwarz, Holland sch
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284 What to Read Next Benyus, Janin
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286 What to Read Next Schlosser, Er
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288 Bibliography Boutinet, Jean-Pie
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290 Bibliography Florida, Richard.
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292 Bibliography Laurel, Brenda. Co
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294 Bibliography Schor, Juliet B. T
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Index 2001: A Space Odyssey, 172 3-
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British Airports Authority, 233n30
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speed design and, 43-44 time scales
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dashboards and, 169 German study of
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control and, 225-226 designing spac
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job quality and, 124-125 kairologic
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cost and, 90 digital graffiti and,
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McDonald’s, 92 McDonough, William
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Nemawashi, 43 Netherlands Design In
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RhineRuhrCity project, 82 Rhythm, 4
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Southwest Airlines, 56 Soya Choupal
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speed and, 30, 36 ticket purchasing
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Winkler, Nicolaus, 49 Winnicott, Da
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