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emarks, "If I sell you my horse, I can't ride him after that. If I sell you
what I know, we both know it".
3.3 Information Theory - Origins
Information Theory was first developed during the late 1940's by Claude
Shannon and Warren Weaver (Paris, 2000). In Paris' narration, the
fundamental basis of Shannon and Weaver's information theory is the
communication process, which includes an information source, a transmitter,
a receiver, a destination, and noise.
Therefore in this respect, there is a source from which information
originates, and a destination, i.e., the individual being communicated to.
According to the authors, the voice from the source accounts for the
transmitter, while hearing of the end-user accounts for the receiver. Noise in
this .instance is any form of interference caused during the communication
process.
A similar model, further illustrating this process of communication, was
developed by Strain and Wysong (1978) who describe communication as a
process that consists of a sender, a message and the receiver. The driving
force behind this theory stems from the belief that to increase the content of
information, one must try and reduce entropy - noise. Lucey (1987) further
examines the Information theory by Shannon and Weaver, and identifies
three levels of communication i.e. Firstly the technical level which is from a
telecommunications point of view. It looks into how accurately the symbols
of communication are transmitted, and forms the main thrust of Information
Theory. The second level is concerned with semantics, which looks into the
precision with which the transmitted symbols convey the desired meaning.
In other words, information must be relevant, have meaning and a subject.
It must also be intelligent and have instruction about something and/or
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