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The reasons for obtaining this information ranged from personal welfare, to
child and family welfare, and in some instances, for general awareness. The
radio came first as a channel of information (176; 88%), followed by the TV,
which is only used by 65 (33%) respondents. While 47 (24%) respondents
use films as their channel of information, 40 (20%) respondents use the cell
phone and only 5 (3%) use the telephone. Likewise, 10 (5.0%) respondents
use the video, and only 7 (4.0%) respondents use mobile cinemas. Notably,
there are no respondents who use the computer/internet and CD-ROM for
their health information needs.
7.3.3 Business and Trade
In the arena of business and trade, areas in which respondents in RVP
(Kenya) required information ranged from starting up a business (30.0%),
pricing/marketing (14;0%), finance/book-keeping (12.5%),
planning/management (10.5%), supplies/purchasing (8.0%), animal
husbandry (7.0%), poultry keeping (7.0%), craftsmanship (5.5%), and
exchange rates (5.5%). Reasons for obtaining this information include
stocking, embroidery, financial management, business techniques, better
liVing standards, profit making, income generation and family welfare.
Survey findings for business and trade reveal that While 130 (65%)
respondents use the radio, 71 (36%) use the TV for their information needs.
Notably, 13 (7%) respondents use films as their channel of information,
while 14 (7%) use the cell phone. Only 8 (4%) use the telephone, compared
to a slightly higher number of respondents (14; 7%) who use the telephone.
The use of the computer/internet is negligible, with only 2 (1 %) respondents
using it as their channel. None of the respondents use the CD-ROM. The
video is used by 6 (3%) respondents, while mobile cinemas are used by 5
(3%).
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