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under the umbrella <strong>of</strong> AfriAfya, and ALIN(EA). Additionally, Fortunecity<br />

(1999) discusses an important factor in qualitative research, which is that<br />

researchers are <strong>of</strong>ten involved in the situation <strong>of</strong> the research. This <strong>of</strong>ten<br />

brings to the study a subjective element and involves the generation <strong>of</strong> a<br />

theory. This approach was applied to the study in order to gain an in depth<br />

understanding <strong>of</strong> the socio-economic gains involving women and ICTs in<br />

rural areas. Additionally, through the content analysis <strong>of</strong> data, the study<br />

induced supportive or otherwise new theories in the use and application <strong>of</strong><br />

lCTs amongst rural African women. The qualitative approach catered for<br />

subjectivity through close interaction with selected informants. In this way,<br />

the study captured the feelings and attitudes <strong>of</strong> various sub categories <strong>of</strong><br />

women. Additionally, given the fact that lCTs are relatively new phenomena<br />

in many African countries, spanning only about four decades, the qualitative<br />

approach was deemed useful as it identified cases that could serve as a<br />

sp'ringboard to the development and implementation <strong>of</strong> ICTs amongst rural<br />

African women.<br />

6.3 Research Design<br />

Bless and Smith (2000) contend that research design relates directly to the<br />

testing <strong>of</strong> hypotheses, and is a specification <strong>of</strong> the most adequate operations<br />

to be performed in order to test a specific hypothesis under given conditions.<br />

According to the authors, a research design asks an important question,<br />

namely what steps should be taken in order to demonstrate that a particular<br />

hypothesis is true and that all other possible hypotheses must be rejected. It<br />

also pays particular attention to three important areas, namely: the focus <strong>of</strong><br />

the study, which takes into account the current status <strong>of</strong> the subjects in<br />

question; their orientations i.e. their beliefs and attitudes; and their actions.<br />

For example, the focus <strong>of</strong> this study is rural women and lCTs. The study was<br />

interested in understanding the infrastructure and resource base <strong>of</strong> the<br />

environments in which rural women <strong>of</strong> South Africa and Kenya reside, and<br />

14-2

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