brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionOverall Proportion: Do’s and Don’ts3.45CorrectIncrease Curved Label PanelDo not increase the CurvedLabel Panel to add moregraphics.Increase Pinch WaistDo not increase the PinchWaist section to increase grip.Change Pinch Waist LocationDo not change the location of the Pinch Waist within theoverall proportions.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Packaging Design Standards_Form Design Standards_Contour Bottle ConstructionContoured Shoulder: Do’s and Don’ts3.46CorrectDouble-arched Contour (sin-wave)defines the shoulder’s contour in asymmetrical format.StraightDo not use a straightshoulder.Single CurveDo not use a shouldercomprised of a single curve.Bottle NeckDo not introduce a truevertical to mimic a traditionalbottle neck.AsymmetricalDo not use an asymmetricaltransition with the Contour.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Coca-Cola ZeroBrand Identity and De
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ContentsPlease note that updates to
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Strategic Overview 1.02What is a Br
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Strategic Overview 1.04Who Should U
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Strategic Overview 1.06Design Princ
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Identity Standards:Core Brand Eleme
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Page 110 and 111: Point-of-Sale Design Standards 4.0(
Page 112 and 113: Signage Design Standards 6.0Coca-Co
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Page 118 and 119: Signage Design Standards_Horizontal
Page 120 and 121: Signage Design Standards_Vertical F
Page 122 and 123: Signage Design Standards_Pitch Boar
Page 124 and 125: Fleet Design Standards 7.0Coca-Cola
Page 126 and 127: Fleet Design Standards 7.02Overview
Page 128 and 129: Fleet Design Standards 7.04Fleet: G
Page 130 and 131: Bottler NameFleet Design Standards_
Page 132 and 133: Fleet Design Standards_Fleet: Appli
Page 138 and 139: Trademark Usage Requirements 8.0Coc
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